News

The Ovation tire brand, of which Tiresur is the exclusive distributor in Spain, Portugal and a significant number of countries in Latin America and Africa, announces another important launch that will be It is expected for the next fiscal year 2017. This is the new model for 4x4/SUV, the VI-286MT, which will be available. available in 8 different sizes and will come to replace the current VI-186MT, currently available in 5 sizes. This new tire will be Initially launched only in the African and American markets, where tires with excellent performance for extreme conditions are highly valued, given the harsh characteristics of the terrain and weather. Thus, the  VI-286MT is a tire with a very aggressive tread that allows extraordinary traction. Its shoulder design offers unbeatable resistance to aquaplaning and great safety when cornering, also providing great resistance to damage caused by abrupt surfaces thanks to the reinforcement of its casing.

The strong investment in R&D&I that is underway developing the Asian giant Shandong Hengfeng, manufacturer of the Ovation brand, is being one of the main drivers of the exponential growth that is taking place. We are experimenting with this brand of tires, climbing positions thanks to the wide range and its excellent quality-price ratio.

Thus, this growth and momentum of Ovation is going hand in hand with the expansion of Tiresur, which began with the exclusivity of the brand's distribution in Spain, and has been spreading not only to Portugal but also to Spain. to different countries on the African continent (Morocco, Senegal, Equatorial Guinea, Gabon, Ivory Coast...)  like this as well as other Latin American countries (Ecuador, Colombia, Guatemala, Chile, Brazil, Dominican Republic...). The business volume figures do not stop increasing and the positioning of the Ovatio brand in its segment is solidified day by day.

The European Association of Economy and Competitiveness awards Tiresur and Mr. Antonio Mañas as its president, the Gold Medal for Merit at Work.

The award recognizes the success of companies and entrepreneurs considered a reference in their sector, both nationally and Europeanly, and Mr. Antonio Mañas, President of Tiresur S.L., can be proud that his company a is the first tire distribution company in our country that has this distinction.

In the words of the AEDEEC itself: “The Gold Medal for Merit at Work awarded by the European Association of Economy and Competitiveness recognizes, rewards and celebrates the success of companies with an exemplary track record at the national and/or European level and with practices and initiatives that support the entrepreneurial spirit and awareness. This Award is It is aimed at professionals from all sectors within the European Economic Community (EEC) who meet the requirements mentioned above. The companies and professionals that receive this Award become a model and reference in their sector both nationally and internationally.

The Award ceremony took place last Friday, July 15 at the gala dinner held at the distinguished Westing Palace Hotel in Madrid. Mr. Antonio Mañas, awarded with this appointment, could not attend the ceremony because he was in Brazil for work reasons. In his name and in that of Tiresur, the to collect the Gold Medal for Merit for Work Mr. Ricardo Moll Schwerdt, Marketing Director of the company. He received the medal from the hands of the President of the European Association of Economy and Competitiveness, Ilsma. Mrs. Doña Myriam de la Sierra, Marchioness of Urquijo, and businesswoman of recognized prestige within our country. AEDEEC also has among its directors personalities of great influence in the Spanish business scene, such as Mr. Enrique Cerezo Torres (president of Atlético de Madrid), Mr. José Luis Barceló (Director of the newspaper El Mundo Financiero) or Mr. Alejandro Suárez Sánchez-Ocaña (CEO of Grupo Gestiona).

Therefore, Tiresur and its president, Mr. Antonio Mañ As, they are proud to receive such a relevant appointment, recognizing the business work, ethics and professionalism of a company with more than 80 years of history, a benchmark in the distribution of tires. ticos in our country, and whose scope of expansion also covers an important area of Latin America (with headquarters in Brazil and Panama) and Africa, in addition to its headquarters in Spain and Portugal. A successful company where not only the figures speak of its good work, but the recognition from top-level organizations and entrepreneurs in our country is an additional stimulus in this business journey.

The international tire distributor Tiresur strengthens its commitment to excellence and the environment with the new obtaining of quality certifications. ISO 9001 (Quality Management System) and ISO 14001 (Environmental Management System) for all its headquarters.

The certifications obtained by Tiresur represent a first-rate qualitative leap and validate the commitment to continuous improvement and sustainability that the tire distributor implements in each of its processes, with the aim of providing its customers with a service of the highest quality, without forgetting its close concern for respect for the environment environment and the protection of the natural environment of our planet.

Obtaining these certificates supports the intense work carried out in recent years by the Tiresur team, where customer orientation stands out greatly in each of the processes, as recognized by the prestigious international certification company.

Tiresur continues in this way. advancing in the development of those processes that add value, working every day to improve its quality standards and keep them at the level of the most demanding clients, clients who also value the concern very positively. n social of the company for respect for the environment and sustainability.

Since its origins, Tiresur has placed the customer as the central axis of its actions, and its processes are subject to greater quality controls each year, seeking excellence in each part of the process, taking care down to the smallest detail, and involving a team of highly qualified professionals, capable of achieving optimal results and setting new and ambitious goals on a continuous basis.

A process of improvement in which obtaining quality certifications  ISO 9001 (Quality Management System) and ISO 14001 (Environmental Management System) are one more stage that reaffirms its strategic decisions, and that have led it to be a reference in distribution. of tires from Spain and Portugal, in addition to having an increasingly prominent presence in the Latin American and African markets.

But the achievement of these certifications is not only the Recognition for a job well done is, above all, one more reason for Tiresur customers to feel that they can continue to trust in an excellent company that is respectful of your environment.

Tiresur, exclusive distributor of the Ovation brand for Spain, Portugal and a large number of countries in Latin America and Africa, expands its range of van tires with the incorporation of three new sizes for the model  VI-02.

The new measures respond to the growing market demand that, satisfied  With the optimal result that Ovation offers in the Budget segment, it requested an increase in the range of measurements for van tires.

Thus, Tiresur will put The new sizes 2058016C, 205R14C and 215R14C are available to its customers, the latter two being especially in demand in the Latin American and North African markets.

The sizes will be available The Ovation VI-02 model is a tire specifically designed for early fall 2016, and sales expectations are more than encouraging. ically for longer life and load capacity. Its tread design provides excellent traction and handling.

Some of the main characteristics of this tire are:

Spectacular has been the progression that Tiresur is making. developing with the sale of Ovation tires, of which it is the exclusive distributor not only in Spain, but in all the enclaves where the brand is sold, such as Portugal and a large number of countries in America. rich Latin and African countries.

The data speaks for itself. alone: Tiresur has gone from selling 20,000 tires in 2009  for Spain, the year in which it begins its commercial journey with this brand, to sell 1,000,000 covers in 2015 globally (Spain, Portugal, Latin America and Africa). An exponential growth that maintains the trend from 2009 to the present day.

Since the beginning of the Ovation distribution for Spain, year after year the growth has been reflected both in the number of countries in which the brand has been marketed - always exclusively - and in the expansion of the range and sales volume.

Thus, in 2010 Tiresur incorporated Brazil and Colombia, definitive for the definitive takeoff of the brand in Latin America, distributing more than 350,000 tires, compared to 20,000 in 2009.

The following year,  Ovation lands in the Portuguese market, and Tiresur joins the list of exclusive Ovation distributor countries with Peru, El Salvador and many other Latin American enclaves that turn out to be essential for the development of the brand on the American continent. Bolivia, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Peru, Dominican Republic and Venezuela are some examples. This represents an increase in sales that amounted to up to 780,000 covers in 2011, where Brazil's role has been key as a strategic distribution axis, with 3 own warehouses for distribution.

The presence of models is intensified HP, with more 4x4 measures and a global enrichment of the offer, both in range and in stock, responding to a growing market demand.

2013 also represents an important milestone in the development of the brand, since Tiresur begins the marketing of Ovation tires for its TBR range.  The acceptance of the truck line was extraordinary; it happened from 12,000 tires distributed in Latin America (not counting Brazil), to 140,000.

This same year the the commercial relationship with the African market, currently covering a large part of the Maghreb and Sub-Saharan African countries, Morocco, Ivory Coast, Cameroon, Gabon, Equatorial Guinea, Congo and Angola…among others.

In this way, Tiresur continues to expand the commercial map of the exclusive distribution of Ovation tires in the world, a brand that has hard-earned a place privileged within its segment, currently being an international benchmark within brands that offer excellent quality and performance at highly competitive prices.

On the 15th, a meeting was held in Madrid to celebrate the presentation event of the new network of truck specialist workshops, CT (Center Truck), a project sponsored by the tire distributor ;ticos Tiresur, with the support and backing of GT Radial, a brand of which it is a national distributor.

This is the origin of a network of specialist workshops in the world of trucks, which, belonging to the Center Truck program you will see your business become profitable with the support of your distributor and the guarantee of a brand like GT Radial TBR. Some of the advantages offered by belonging to this group are:

-    Special conditions and high competitiveness in the purchase of GT Radial TBR tires (best price on the market, discount for rappelling, etc.)
-    Area exclusivity
-    Support in marketing actions (promotions, corporate image with identification plates on the façade, POS…)
-    Specific truck training for the workshop
-    Actions to attract potential clients for the workshop (fleets, transporters, incentive program…)
-    Backup and guarantee offered by a leading Quality brand in the market, such as GT Radial TBR
-    Priority service and personalized attention from Tiresur
-    Buyback guarantee or retreading in the casing

Center Truck will be born It will officially be launched next May 1, with 30 workshops as founding partners, who attended the presentation event held last April 15 in Madrid, accompanied by senior management. of Tiresur, Antonio Maas, president of the company, Benoit Nonnon (AM Group General Manager) and Javier Ibáñez (Responsible for the TBR line). On behalf of GT Radial, the to the event  Daria Sala Della Cuna, General Manager for Italy, Spain and Portugal, and  TBR Sales & Marketing Director for Europe, as well as such as Rosa González and Daniel González, Business Development Managers for Spain.
The event included with a work meeting where both
Tiresur and GT Radial presented the bases of this project, ending the day with an exclusive dinner at the Madrid Casino.

Given the good reception that The Center Truck club was presented, the prospects are very promising. Not only was it highly valued by the attending founding workshops, but  Many potential partners are already showing interest even before the official launch of the network. And Center Truck comes to cover an existing demand within the world of truck specialist workshops, since many of them feel disadvantaged compared to the opportunities offered to PCR specialist workshops.