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The international tire distributor Tiresur strengthens its commitment to excellence and the environment with the new obtaining of quality certifications. ISO 9001 (Quality Management System) and ISO 14001 (Environmental Management System) for all its headquarters.

The certifications obtained by Tiresur represent a first-rate qualitative leap and validate the commitment to continuous improvement and sustainability that the tire distributor implements in each of its processes, with the aim of providing its customers with a service of the highest quality, without forgetting its close concern for respect for the environment environment and the protection of the natural environment of our planet.

Obtaining these certificates supports the intense work carried out in recent years by the Tiresur team, where customer orientation stands out greatly in each of the processes, as recognized by the prestigious international certification company.

Tiresur continues in this way. advancing in the development of those processes that add value, working every day to improve its quality standards and keep them at the level of the most demanding clients, clients who also value the concern very positively. n social of the company for respect for the environment and sustainability.

Since its origins, Tiresur has placed the customer as the central axis of its actions, and its processes are subject to greater quality controls each year, seeking excellence in each part of the process, taking care down to the smallest detail, and involving a team of highly qualified professionals, capable of achieving optimal results and setting new and ambitious goals on a continuous basis.

A process of improvement in which obtaining quality certifications  ISO 9001 (Quality Management System) and ISO 14001 (Environmental Management System) are one more stage that reaffirms its strategic decisions, and that have led it to be a reference in distribution. of tires from Spain and Portugal, in addition to having an increasingly prominent presence in the Latin American and African markets.

But the achievement of these certifications is not only the Recognition for a job well done is, above all, one more reason for Tiresur customers to feel that they can continue to trust in an excellent company that is respectful of your environment.

Tiresur, exclusive distributor of the Ovation brand for Spain, Portugal and a large number of countries in Latin America and Africa, expands its range of van tires with the incorporation of three new sizes for the model  VI-02.

The new measures respond to the growing market demand that, satisfied  With the optimal result that Ovation offers in the Budget segment, it requested an increase in the range of measurements for van tires.

Thus, Tiresur will put The new sizes 2058016C, 205R14C and 215R14C are available to its customers, the latter two being especially in demand in the Latin American and North African markets.

The sizes will be available The Ovation VI-02 model is a tire specifically designed for early fall 2016, and sales expectations are more than encouraging. ically for longer life and load capacity. Its tread design provides excellent traction and handling.

Some of the main characteristics of this tire are:

Spectacular has been the progression that Tiresur is making. developing with the sale of Ovation tires, of which it is the exclusive distributor not only in Spain, but in all the enclaves where the brand is sold, such as Portugal and a large number of countries in America. rich Latin and African countries.

The data speaks for itself. alone: Tiresur has gone from selling 20,000 tires in 2009  for Spain, the year in which it begins its commercial journey with this brand, to sell 1,000,000 covers in 2015 globally (Spain, Portugal, Latin America and Africa). An exponential growth that maintains the trend from 2009 to the present day.

Since the beginning of the Ovation distribution for Spain, year after year the growth has been reflected both in the number of countries in which the brand has been marketed - always exclusively - and in the expansion of the range and sales volume.

Thus, in 2010 Tiresur incorporated Brazil and Colombia, definitive for the definitive takeoff of the brand in Latin America, distributing more than 350,000 tires, compared to 20,000 in 2009.

The following year,  Ovation lands in the Portuguese market, and Tiresur joins the list of exclusive Ovation distributor countries with Peru, El Salvador and many other Latin American enclaves that turn out to be essential for the development of the brand on the American continent. Bolivia, Chile, Colombia, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Peru, Dominican Republic and Venezuela are some examples. This represents an increase in sales that amounted to up to 780,000 covers in 2011, where Brazil's role has been key as a strategic distribution axis, with 3 own warehouses for distribution.

The presence of models is intensified HP, with more 4x4 measures and a global enrichment of the offer, both in range and in stock, responding to a growing market demand.

2013 also represents an important milestone in the development of the brand, since Tiresur begins the marketing of Ovation tires for its TBR range.  The acceptance of the truck line was extraordinary; it happened from 12,000 tires distributed in Latin America (not counting Brazil), to 140,000.

This same year the the commercial relationship with the African market, currently covering a large part of the Maghreb and Sub-Saharan African countries, Morocco, Ivory Coast, Cameroon, Gabon, Equatorial Guinea, Congo and Angola…among others.

In this way, Tiresur continues to expand the commercial map of the exclusive distribution of Ovation tires in the world, a brand that has hard-earned a place privileged within its segment, currently being an international benchmark within brands that offer excellent quality and performance at highly competitive prices.

On the 15th, a meeting was held in Madrid to celebrate the presentation event of the new network of truck specialist workshops, CT (Center Truck), a project sponsored by the tire distributor ;ticos Tiresur, with the support and backing of GT Radial, a brand of which it is a national distributor.

This is the origin of a network of specialist workshops in the world of trucks, which, belonging to the Center Truck program you will see your business become profitable with the support of your distributor and the guarantee of a brand like GT Radial TBR. Some of the advantages offered by belonging to this group are:

-    Special conditions and high competitiveness in the purchase of GT Radial TBR tires (best price on the market, discount for rappelling, etc.)
-    Area exclusivity
-    Support in marketing actions (promotions, corporate image with identification plates on the façade, POS…)
-    Specific truck training for the workshop
-    Actions to attract potential clients for the workshop (fleets, transporters, incentive program…)
-    Backup and guarantee offered by a leading Quality brand in the market, such as GT Radial TBR
-    Priority service and personalized attention from Tiresur
-    Buyback guarantee or retreading in the casing

Center Truck will be born It will officially be launched next May 1, with 30 workshops as founding partners, who attended the presentation event held last April 15 in Madrid, accompanied by senior management. of Tiresur, Antonio Maas, president of the company, Benoit Nonnon (AM Group General Manager) and Javier Ibáñez (Responsible for the TBR line). On behalf of GT Radial, the to the event  Daria Sala Della Cuna, General Manager for Italy, Spain and Portugal, and  TBR Sales & Marketing Director for Europe, as well as such as Rosa González and Daniel González, Business Development Managers for Spain.
The event included with a work meeting where both
Tiresur and GT Radial presented the bases of this project, ending the day with an exclusive dinner at the Madrid Casino.

Given the good reception that The Center Truck club was presented, the prospects are very promising. Not only was it highly valued by the attending founding workshops, but  Many potential partners are already showing interest even before the official launch of the network. And Center Truck comes to cover an existing demand within the world of truck specialist workshops, since many of them feel disadvantaged compared to the opportunities offered to PCR specialist workshops.

Tiresur continues to break the mold and maintain its path of growth. The turbulence in the sector does not represent an obstacle for a company that has been operating in the market for more than 80 years, and whose solidity and stability only gets stronger day by day.

Thus, Tiresur not only maintained its position during the most critical years of the economic slowdown, but it has not stopped increasing its turnover volume . In the last financial year, the international tire distributor achieved a global sales figure of more than 91 million euros, taking into account not only the business volume of Tiresur Spain, but also including its divisions in Brazil, Panama and Spain. and Portugal, in addition to the emerging business that is being developed. developing with numerous African countries and other enclaves of world geography. Therefore, the management team makes a more than positive assessment of the company's progress during 2015.

But the company's success does not only lie in professionalism and value of its human capital, or in the constant search for continuous improvement and innovation as basic pillars of its business policy. The background that allows these two premises to be developed successfully is the decision to reinvest the profits in the company itself, and this is one of the keys to its success, positioning Tiresur as a distributor of reference tires not only in Spain but beyond. of our borders.

In this way, 2015 has been a year full of new investments; new headquarters, new warehouses, implementation of new computer applications, new logistics policies with greater resources to optimize delivery services... In short, an increase in the means and resources used facilitated by the greater billing volume achieved.

And with this philosophy we have also begun 2016. In this first quarter, which is not yet complete, Tiresur has already carried out numerous launches that involve the implementation of new features and improvements that They are already translating into greater customer satisfaction, who value very positively having a trusted distributor that supports them with the solidity and firmness of a great firm. A renewed B2B,  a new online shopping platform in the style of stock markets, a new website, new promotional tools, the project of a new warehouse in Madrid that will allow store a stock of more than 500,000 tires… these are just some examples of the lines of work developed by the company for and for continuous improvement.

“A cinema network where the protagonist is you”…Under this motto the the Center's Auto workshop network which has been its VII Annual Convention. More than 200 attendees traveled from their workshops spread throughout the country to Granada, to experience days on March 4 and 5 where there was room for both work and fun.

The starting signal was given by the visit to the new facilities of the Tiresur headquarters, where the Center's Auto associates were able to see first-hand an avant-garde building, featuring the design and home automation as its main hallmarks.

After visiting their distributor's operations center, the associates began an afternoon at the movies…Without realizing it, they found themselves immersed in a movie where the protagonists were not behind the screen but in front of it. And on this occasion, the presentation of the network's balance sheet and news took place in the best cinema hall of Kinepolis Granada, where business topics were interspersed with awards ceremonies, entertaining videos and even a short action film where GT Radial tires fitted the cars of its protagonists.

Center's Auto took stock of its magnificent figures of sustained growth, presented objectives and commitments for this year, and reviewed its latest technological launches in this new digital era that is emerging. developing.

In short, an afternoon of cinema worthy of its guest stars, with spotlights, cameras, red carpet, photocall and all the necessary ingredients for a stellar event.

After the movie day, the buses left from Kinepolis heading to the ski resort. from Sierra Nevada to enjoy a few moments of rest in the cozy Ziryab mountain hotel,  and from there begin the experience in the snow, taking the cable car to reach the heart of Sierra Nevada and have dinner on foot of Veleta.

Saturday morning was very different. From the glamor of the cinema and the spectacular dinner at the Spanish restaurant located at the highest altitude above sea level, the time went by. to action and fun in the snow. Center's Auto associates could choose between different activities ranging from skiing to snowshoeing, snow Olympics or a relaxing spa day.

And of course, lunch as authentic mountaineers, at the foot of the slopes and with spectacular views over the valley and the mountains. In this way, the VII Convention 2016 was closed, eagerly awaiting the next event that will reunite the great Center's Auto family.