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Following the celebration of Motortec these past few days in Ifema (Madrid), Tiresur is already making a positive assessment of its time at what is already the most important fair in our sector.

< p>The stand has had a spectacular reception during the fair, and many customers have visited Tiresur, both current and new workshops that have been interested in the wide range of brands and range offered by this tire distributor. reference.

Under the central umbrella of the house brand, Tiresur, the stand was clearly divided into two parts, one dedicated to showing the main models of the GT Radial range for PCR and TBR, and the other which shows the rest of the brands for which Tiresur is the exclusive distributor, such as Ovation, Sunfull, Accelera and Kelly.

An open and avant-garde stand design that, supported with The audiovisual support of an 82-inch monitor made it possible to take a complete tour of what Tiresur is today as a distributor. In just a few minutes, the visitor was able to get a clear idea of the magnitude of Tiresur as a distribution company, present on three continents, he was able to learn about the competitive advantages of working alongside Tiresur, the benefits of the price, service and stock that the company offers, and know why You should choose a company like that as your reference distributor.

In this edition of Motortec, we agree to point out the increase in attendance compared to 2015, and the good reception of the sector. Therefore, a more than positive balance regarding Tiresur's presence at Motortec 2017.

Tiresur launches a revolutionary coverage for Ovation brand tires that it distributes exclusively in Spain and a good part of the international market.

5 year warranty. plus an innovative free puncture insurance, makes these tires completely different from most of their counterparts in their segment. Not only because of the excellent quality-price ratio presented by the wide range of PCR and TBR tires that Ovation offers to the market, but also because the 5-year guarantee is added an extra bonus. free puncture insurance, something unprecedented in the world of tire warranties.

Tiresur has developed a communication campaign distributing more than 100,000 brochures among its customers , where the terms of the warranty are explained.

End users can also take advantage of this warranty by registering on the website www.ovation.es, where the wide range of cases covered by the insurance for these tires is specified.

One more tool to guarantee your workshops gain the loyalty of their end customers, who must have their tires inspected at their Ovation distribution center so that the perfect condition of the tires can be guaranteed.

The good reception This initiative suggests that Ovation tires will further increase their perceived value and differentiation in the market with respect to the rest of the range in the same segment.

Tiresur and Center's Auto, within their commitment to helping those most in need and within the framework of their Corporate Social Responsibility policy, feel satisfied to have made it possible for   ;1,000 MORE PEOPLE WILL HAVE COMFORTABLE FOOTWEAR, donating  to the Non-Profit Organization “Cáritas Diocesana” 1,000 NEW sports shoes for people without means.

The deal was closed during the last Christmas campaign, being aware of the growing needs of the most disadvantaged groups who, in addition, see their precarious living conditions worsen in the winter season due to low temperatures.

In this way, the commitment of Center's Auto and Tiresur was to allocate a percentage of their sales for the acquisition of SPORTS SHOES, one of the needs worst covered by social donations, according to the report. the Cáritas Diocesana organization. The absence of resources to cover such a basic good as footwear was a wake-up call that Center's Auto and Tiresur did not want to miss.

In winter the number grows. A group of people who are homeless and who find themselves in a chronic and structural situation of difficulty in subsistence. For them, the purchase of a simple pair of shoes is something they cannot afford, and donations of used footwear do not usually cover the real need of these people who need comfortable shoes that they can wear daily and for many hours. .

After the success obtained with the sale of this tire in Latin America and Africa, the long-awaited Ovation VI-186 MT model from Ovation arrives in Spain.

Tiresur as exclusive distributor will begin will offer the new model next February, thus fulfilling the requirement. with one of the most anticipated launches of the brand in our country.

 The new model VI-186MT  for 4x4/SUV, it will be Initially available in 3 different sizes, which will soon expand their range with the arrival of new references.

245/75R16 120/116Q ECOVISION VI-186 MT

265 /70R17 121/118Q ECOVISION VI-186 MT

235/75R15 104/101Q ECOVISION VI-186 MT

This new tire has been marketed in a first phase in the markets from Africa and America, where tires with excellent performance for extreme conditions are highly valued, and where the characteristics of the surfaces on which they ride are much more aggressive than those we can find in Spain; a, given the nature of the terrain and the climatology of the area. A true test that has been successfully passed judging by the good sales figures that are being achieved. throwing this 4x4 tire on these two continents.

Thus, the  VI-186MT is a tire with a very aggressive tread that allows extraordinary traction. Its shoulder design offers unbeatable resistance to aquaplaning and great safety when cornering, also providing great resistance to damage caused by abrupt surfaces thanks to the reinforcement of its casing.

The strong investment in R&D&I that is developing the Asian giant Shandong Hengfeng, manufacturer of the Ovation brand, is being one of the main drivers of the exponential growth that is taking place. This tire brand is experimenting, climbing positions thanks to the wide range and its excellent quality-price ratio.

Thus, this growth and momentum of Ovation is going hand in hand with the expansion of Tiresur, which began with the exclusivity of the brand's distribution in Spain, and has been spreading not only to Portugal but also to Spain. to different countries on the African continent (Morocco, Senegal, Equatorial Guinea, Gabon, Ivory Coast...)  like this as well as other Latin American countries (Ecuador, Colombia, Guatemala, Chile, Brazil, Dominican Republic...). The business volume figures do not stop increasing and the positioning of the Ovation brand in its segment is solidified day by day.

With the beginning of the year, new projects come to light and are now becoming a reality. In this month of January, work has begun on what will be the most important logistics center of Tiresur, the new Madrid warehouse located in Getafe.  Facilities with more than 11,000 m2, which will include, in addition to the warehouse, an innovative store concept for workshop professionals. The building will have with an attractive and avant-garde design,  and will have of all the software innovations that Tiresur will implement From this first quarter of 2017, an intelligent stock management and control system that will enable optimize the performance of these modern facilities to the maximum.

In this way, the new Madrid warehouse will become as the most important logistics center of Tiresur, a node from which the tires will be served radially through the complete logistics network of this important tire distributor, it has, both at the level of its own fleet and agreements with the main transport agencies, which have made it possible to offer the double daily delivery service to a large part of the Spanish territory.

Thus, the logistics operations will remain established in Madrid, whose geolocation has been widely studied to optimize delivery services. In this way, the warehouses in Granada, Santiago de Compostela and Barcelona will serve as support for this nerve center established in Madrid.

The exponential growth of Tiresur throughout the geography worldwide, has led it to now have 8 warehouses distributed throughout Spain, Portugal and Brazil, and a stock capacity that exceeds 400,000 tires.

 The new logistics center The Madrid warehouse is expected to be operational in the last quarter of this year that we have just begun, and it is expected as a significant improvement in the company's storage and logistics service capacity.

 

Next week the mass media advertising campaign that GT Radial has launched to support the brand image and increase the notoriety of the new ultra-high-performance SportActive model ends. .

The campaign is underway. made up of a mix of outdoor advertising and insertions in magazines aimed at the end customer, present in the media from November 11 to December 14, thus coinciding with with the Christmas campaign.

The advertising elements of the campaign are:

- National 8x3 m hurdles circuit. and backlit 4x3 m.

- City buses

- Advertising advertisements in Top Gear magazine and Auto Bild, mass magazines aimed at the end customer.

The The object of this campaign is not only the strengthening of the corporate image of the brand and the relaunch and increase in the notoriety of the new SportActive model, but a temporal coincidence with the Christmas campaign has also been sought, of high activity in the workshops, to try to help increase the flow of customers in their establishments, reminding the end user of the importance of their tires at these times when most of us travel for vacation.