News

Tiresur helps its customers with Christmas shopping by advancing the start date of its Black Friday campaign and extending the end date of the promotion.

 Like this ;, workshops can benefit from today until next Monday the 28th inclusive, from scandalous prices.

A careful selection of 20 references of high turnover go on the market today at a super competitive price, including brands from the 3 segments (Premium, quality and Budget) to be able to cover the demand of all their customers and thus satisfy the needs of their customers. the different needs.

 A unique opportunity that will allow workshops to supply tires for the Christmas holiday campaign, obtaining an important competitive advantage at this end of the year.

 1,2,3…...now ! Blackfriday is on!!

Tiresur, as exclusive distributor of the Ovation tire brand in Spain and Portugal and in a significant number of countries on the American continent, is happy to present the first Ovation workshop that was born with a vocation of continuity and expansion.

Brazil has been the original headquarters to host this brand establishment, and Rastro Pneus the first workshop to take the step. Located in Juazeiro do Norte,  Rastro Pneus is one of the best workshops in this important town, with more than 270,000 inhabitants and belonging to the state of Ceará. Rastro Penus is one of the many Tiresur clients who fully trust in the profitability and reliability that Ovation offers them. He knows that offering his client portfolio Ovation tires is a guarantee of satisfaction, while ensuring very attractive margins for the profitability of his business and, for this reason, he wanted to be fully involved in the Ovation project. taking a step further and identifying the façade of his workshop with what is the star brand of his sales today.

Although the workshop's activity offers a wide range of mechanical services Quick only, such as changing filters, oil, pads, alignments... Rastro Pneus has understood that the tire business contributes a very important weight to the turnover volume of its business, and has trusted Tiresur as its main supplier, a solid supplier, with more than 80 years of experience. We have more experience in the sector, with a stock of more than 400,000 tyres, one of the widest ranges on the market and, in addition, exclusive distributor of its trusted brand, Ovation.

We congratulate Brazil for hosting the first Ovation workshop,  and Tiresur for having customers so committed to the brand.

Following the good reception of the ultra-high-performance tire that Ovation has designed especially for high-end 4x4 vehicles and SUVs, the 386 HP Ecovision, Tiresur, as exclusive distributor of the brand in our country has just expanded its range of measurements to meet market demands.

This tire, with its surprising quality-price ratio, represents a step forward in design. of tires for demanding cars, where safety, grip and stability, whether for cold, dry or wet conditions, does not leave aside maximum driving comfort.

In a short time, Ovation's VI-386 HP Ecovision has managed to carve out an important niche in the market, which is why Tiresur has decided to expand the range of available sizes by incorporating seven new ones:

305/40R22 114W ECOVISION VI-386 HP
245/45R20 99W ECOVISION VI-386 HP
235/55R19 105V ECOVISION VI-386 HP
235/45R19 99W  ECOVISION VI-386 HP
225/60R18 112V ECOVISION VI-386 HP
225/60R18 100V ECOVISION VI-386 HP
285/45R19 111W  ECOVISION VI-386 HP

The 386 HP Ecovision is a 4-season tire, with a great capacity for water evacuation thanks to its four wide longitudinal grooves, which provides magnificent stability in wet conditions, thus avoiding aquaplaning.

Asymmetrical design, the external part of the tread offers excellent handling, while the internal part provides better wet performance.

To achieve High traction and great grip, whether wet or dry, the 386 HP from Ovation has an enriched silica compound in its composition, which also helps reduce consumption of fuel.

And for lovers of strong emotions, this type of tire supports  perfectly high speeds, optimizing stability to surprising levels thanks to its smooth central rib.


In short, Tiresur is very satisfied with the performance of this new tire that arrived ; It came to our market last year, and which has been forming a very varied list of sizes, until today it has almost 30 references:


285/35R22  ;        106XL    V    VI-386HP    ECOVISION
275/40R20         106 XL    W    VI-386HP    ECOVISION
295/40R21         111 XL    W    VI-386HP    ECOVISION
305/40R22         114XL    W    VI-386HP    ECOVISION
225/45R19         96 XL    W    VI-386HP    ECOVISION
235/45R19         99 XL    W    VI-386HP    ECOVISION
285/45R19         111 XL    W    VI-386HP    ECOVISION
245/45R20         99    W    VI-386HP    ECOVISION
255/45R20         105 XL    V    VI-386HP    ECOVISION
275/45R20         110 XL    V    VI-386HP    ECOVISION
255/50R19         107 XL    V    VI-386HP    ECOVISION
255/50R20         109 XL    V    VI-386HP    ECOVISION
265/50R20         111 XL    V    VI-386HP    ECOVISION
215/55R18         99 XL    V    VI-386HP    ECOVISION
225/55R18         98    V    VI-386HP    ECOVISION
235/55R18         100    V    VI-386HP    ECOVISION
255/55R18         109 XL    W    VI-386HP    ECOVISION
225/55R19          99    V    VI-386HP    ECOVISION
235/55R19          105XL    V    VI-386HP    ECOVISION
245/55R19         103    V    VI-386HP    ECOVISION
255/55R19         111 XL    V    VI-386HP    ECOVISION
275/55R20         117 XL    V    VI-386HP    ECOVISION
215/60R16         95    V    VI-386HP    ECOVISION
215/60R17         96    H    VI-386HP    ECOVISION
225/60R18         100    V    VI-386HP    ECOVISION
235/60R18         107 XL    V    VI-386HP    ECOVISION
245/60R18         105    V    VI-386HP    ECOVISION
255/60R18         112 XL    V    VI-386HP    ECOVISION

Pernambuco exists…beyond of the mythical popular saying “Here and in Pernambuco", the reality is that yes, Tiresur exists here. and in Pernambuco, and even there has moved to establish its new warehouse which is It has been operational since the beginning of this month of October.

The new warehouse is located in Recife, the capital of the state of Pernambuco (Brazil), a location strategically chosen for being an important communications hub and for having a logistical interest of singular relevance.

In this way, the new warehouse will increase its capacity. Tiresur's stock capacity increased to more than 40,000 tires, with the company now having 8 warehouses distributed between Spain (4 warehouses), Portugal (1 warehouse) and Brazil (3 warehouses), which allows us to have a global stock of more than 400,000 tires.

The growing importance that the giant international distributor is playing in the market. What it has achieved in Latin America is due not only to its decisive international expansion policy, but also to the support and support of its logistics strategy, which allows it to cover the distribution of tires in most of Latin America.

With headquarters in Salvador de Bahía, this location is joined by the warehouses in Fortaleza and now also in Recife. From these Brazilian enclaves and its second headquarters in Panama, Tiresur's presence on the American continent is now a reality, maintaining commercial relations with countries such as Guatemala, El Salvador, Dominican Republic, Colombia, Venezuela , Ecuador, Peru, Bolivia, Panama, Brazil, and soon also with Argentina.

A commercial network that is woven denser day by day and where we cannot leave aside the company's strong investment and commitment to carry out an expansive logistics strategy and resource optimization.

Autumn is here, back to school, urban activity is back to normal...and GT Radial surprises us with the launch of a new tire designed especially for our daily life in the city. The FE1 city arrives at Tiresur, the brand's distributor in our country, a tire that provides you with all the extras for agile and safe urban mobility.

The FE1 city presents a The most up-to-date and modern tread compound provides exceptional mileage and safety on all wet surfaces.

Its optimized carcass construction has significantly reduced tire weight. tic and optimized pressure distribution, which considerably extends its useful life.

The new design of this cover not only provides comfort, low noise, great evacuation water resistance and excellent urban mobility, but also offers a much shorter braking distance, both in dry and wet conditions, making the response to the frequent unforeseen events of city driving much faster. order and safely.

The tire will be in place. available at Tiresur this fall with more than 15 sizes that will go from tire 13 to 16.

In this way, Tiresur continues to expand its range of products, with new measures and models that adapt to the needs of its users. More than 350,000 tires in stock to satisfy the most demanding needs.

Tiresur renews the general management of its Portuguese division with a high-profile signing. This is Armando Lima Santos, an excellent professional born in Portugal and with extensive experience in the sector, who is now embarking on his journey as General Manager Portugal for the leading tire distribution company.< br />
Armando Lima has a degree in Economics and a Postgraduate Master in Marketing Management/Gestion Marketing from ISEG. In his more than 15 years of professional experience, he has held positions of responsibility in different areas, such as banking (Banco Mais SA), financial auditing (KPMG) or commercial and sales (VRC Warehouse Technologies and Goodyear Dunlop).

His experience as a professional in the tire sector is based on More than proven and extends to more than 9 years, in which he has developed different commercial functions at GoodYear Dunlop, both in its Brazilian division and in that of Portugal and Spain, where has reached the position of Channel Manager – Regional distribution for tourism tires.

With this signing, Tiresur continues to bet on the excellence of its human team, counting on highly qualified professionals, with a lot to contribute to a company. It is a company in continuous growth and with a marked international character, which improves its processes, efficiency and results day by day thanks to the contribution of professionals of the stature of Armando Lima. Only a great team is capable of building a great company.