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Tiresur continues to break the mold and maintain its path of growth. The turbulence in the sector does not represent an obstacle for a company that has been operating in the market for more than 80 years, and whose solidity and stability only gets stronger day by day.

Thus, Tiresur not only maintained its position during the most critical years of the economic slowdown, but it has not stopped increasing its turnover volume . In the last financial year, the international tire distributor achieved a global sales figure of more than 91 million euros, taking into account not only the business volume of Tiresur Spain, but also including its divisions in Brazil, Panama and Spain. and Portugal, in addition to the emerging business that is being developed. developing with numerous African countries and other enclaves of world geography. Therefore, the management team makes a more than positive assessment of the company's progress during 2015.

But the company's success does not only lie in professionalism and value of its human capital, or in the constant search for continuous improvement and innovation as basic pillars of its business policy. The background that allows these two premises to be developed successfully is the decision to reinvest the profits in the company itself, and this is one of the keys to its success, positioning Tiresur as a distributor of reference tires not only in Spain but beyond. of our borders.

In this way, 2015 has been a year full of new investments; new headquarters, new warehouses, implementation of new computer applications, new logistics policies with greater resources to optimize delivery services... In short, an increase in the means and resources used facilitated by the greater billing volume achieved.

And with this philosophy we have also begun 2016. In this first quarter, which is not yet complete, Tiresur has already carried out numerous launches that involve the implementation of new features and improvements that They are already translating into greater customer satisfaction, who value very positively having a trusted distributor that supports them with the solidity and firmness of a great firm. A renewed B2B,  a new online shopping platform in the style of stock markets, a new website, new promotional tools, the project of a new warehouse in Madrid that will allow store a stock of more than 500,000 tires… these are just some examples of the lines of work developed by the company for and for continuous improvement.

“A cinema network where the protagonist is you”…Under this motto the the Center's Auto workshop network which has been its VII Annual Convention. More than 200 attendees traveled from their workshops spread throughout the country to Granada, to experience days on March 4 and 5 where there was room for both work and fun.

The starting signal was given by the visit to the new facilities of the Tiresur headquarters, where the Center's Auto associates were able to see first-hand an avant-garde building, featuring the design and home automation as its main hallmarks.

After visiting their distributor's operations center, the associates began an afternoon at the movies…Without realizing it, they found themselves immersed in a movie where the protagonists were not behind the screen but in front of it. And on this occasion, the presentation of the network's balance sheet and news took place in the best cinema hall of Kinepolis Granada, where business topics were interspersed with awards ceremonies, entertaining videos and even a short action film where GT Radial tires fitted the cars of its protagonists.

Center's Auto took stock of its magnificent figures of sustained growth, presented objectives and commitments for this year, and reviewed its latest technological launches in this new digital era that is emerging. developing.

In short, an afternoon of cinema worthy of its guest stars, with spotlights, cameras, red carpet, photocall and all the necessary ingredients for a stellar event.

After the movie day, the buses left from Kinepolis heading to the ski resort. from Sierra Nevada to enjoy a few moments of rest in the cozy Ziryab mountain hotel,  and from there begin the experience in the snow, taking the cable car to reach the heart of Sierra Nevada and have dinner on foot of Veleta.

Saturday morning was very different. From the glamor of the cinema and the spectacular dinner at the Spanish restaurant located at the highest altitude above sea level, the time went by. to action and fun in the snow. Center's Auto associates could choose between different activities ranging from skiing to snowshoeing, snow Olympics or a relaxing spa day.

And of course, lunch as authentic mountaineers, at the foot of the slopes and with spectacular views over the valley and the mountains. In this way, the VII Convention 2016 was closed, eagerly awaiting the next event that will reunite the great Center's Auto family.

The new digital era of Tiresur continues to take steps forward. After the recent launches of the company's new website and the premiere of B2B, with a renewed image and added functionalities, Tiresur embarks on a new project. what will you see The light will come on next Monday, February 15. This is Tirex35, Tiresur's new B2B platform that offers the user a selection of 35 references at an unbeatable starting price. This price will go oscillating depending on supply and demand, so that users of the platform will be able to see the upward or downward trend in real time, purchasing from the tool itself at the time they deem most appropriate according to ;n the evolution of tire prices.

Price optimization, maximum transparency and the law of supply and demand, are the main axes on which Tirex35 has been built, a tool that tries to simulate the functioning of the stock market. of the well-known  IBEX35 in the  stock market, where you you choose what buy moment analyzing the trend.

Users will be able to permanently view a panel with the real-time evolution of the 35 references. Once we want to buy one of them, with a simple click on the price a selection will open. a sheet that informs us in detail of the starting price of the  tire, we can see a graph of the evolution,  the current price and the time of the last update. From this same tab you can execute the purchase option quickly and easily.

Thus, Tiresur offers with Tirex35 a new tool to buy at the best price, with total transparency, where the customer chooses the moment of purchase and the price at which it is purchased. willing to make your purchase.

The platform has the invaluable help of Tiri, the new online assistant that Tiresur has created to help us navigate easily and get the most out of all the new features they are developing for its users.

And you, do you want to become a tirebroker? Enter Tiresur's B2B now and try it.

2016 is here Of course it is going to be the year of digital innovations at Tiresur. A new era marked by the premises of innovation, design, avant-garde and improvement in customer service.

Modernizing processes, facilitating navigation and expanding functionalities are some of the objectives on which the Tiresur Systems and Technological Innovations department works continuously, in collaboration with the Design department. And the fruits are already here, a series of launches that mark what will be the future. The new digital era of this important tire distributor, led by the birth of a renewed and updated B2B, both in substance and form.

The company's vision, eminently focused on the client, has sought in the development of this new B2B not only to have a much more avant-garde and modern visual environment, but make navigability through the website much simpler and more intuitive, developing essential applications for the day-to-day management of a workshop.

Thus, the main innovations that this new B2B brings can be grouped into five large blocks:

1.- VISUAL: a cleaner, more modern environment , more intuitive

2.- PREPARATION OF BUDGETS: the client will be able to create, configure, modify, save or retrieve your budgets, adjusting different variables and tools that allow the user total and absolute customization of the application.

3.- OPENING OF INCIDENTS AND CLAIMS: from now on, the client himself will be able to register your incidents, with a submenu complete that offers you the possibility of classifying the type of claim in a quick and easy way, in addition to keeping up-to-date monitoring of the processing of the incident.

4.- NEW CUSTOMER AREA AND ASSOCIATE AREA: both the customer area and the associated area of the Center's network of workshops will self-present new, clearer visual and functional environments, where the client will be able to choose at a glance between the different options offered to closely follow the day-to-day of your relationship with the company

5.-  MESSAGE BOX SERVICE: which will allow A much more agile and simple Client-Tiresur two-way communication, because keeping the client informed, listening to them and serving them quickly are the keys to a lasting relationship.

In short, it is a B2B that will facilitate The relationship of the workshop with its tire supplier will greatly improve, reducing the time of actions and increasing management efficiency, not only with the optimization of processes but with the increase in functionalities.

 
 

For the third consecutive year, Tiresur is included as a SUCCESSFUL COMPANY in the TOP 50 of the MEDIUM SPANISH COMPANY, a study that the Círculo de Empresarios has been carrying out for three years, and in which three decisive variables are subjected to analysis in the categorization of a company as a successful company: productivity (sales/employee), operating margin (EBIT/sales) and economic profitability (Net Profit/Total Assets).

This classification is recognition of the work that Tiresur has been carrying out since its beginnings in the group, which date back to 1934. The company's activity ;a has always been aimed at reinvesting and capitalizing on profits for the growth of the company from the perspective of continuous improvement and excellence in processes, which has allowed Tiresur to be recognized as a distributor today. of reference tires in our country, crossing borders and reaching 4 of the 5 continents.

The study of the Top 50 Spanish Medium Enterprises is carried out under completely objective criteria, of financial and microeconomic analyses, which position Tiresur as a healthy and solid company, remaining included in this cut of the 50 best for 3 years now.

A very significant fact regarding growth is revealed by the comparison of the companies in this classification with the rest of the medium-sized companies. Those in the Top 50 have managed to increase their sales on average by 58% during the period 2009-2013, compared to an increase of 7% for all companies in their category.

Although in our country medium-sized companies represent 0.6% of all companies, since more than 90% of the bulk of businesses are made up of small companies with less than 9 employees, it is important to value their contribution to the economy, which in this category of business contributed 13.5% of employment and 18% of activity in Spain.

As far as the geographical scope is concerned, we can say that Tiresur champions the small Andalusian representation within this classification, since the greatest concentration of medium-sized companies in the Top 50 by autonomous communities correspond to Catalonia, with 19 companies; Valencia, with 8 companies and Murcia, with 7. These three regions bring together 70% of the companies on the list.  What highlights even more the importance of Tiresur within the Andalusian business network.

Encourage and desire to continue doing things well is what recognitions like this bring to a company like Tiresur, which fights every day to improve and satisfy its clients, providing peace of mind and  guarantee offered by being a great company of recognized prestige.

Last December came Ovation's long-awaited 4X4/SUV tire is coming to Spain, the new VI-286 AT Ecovision, now available at Tiresur, exclusive distributor of the brand in our country.

The VI-286 AT, already marketed by Tiresur in Latin America with great sales success, arrives in Spain to satisfy the demand for 4X4/SUV tires with an excellent quality-price ratio, which offer magnificent performance and traction in different weather and terrain conditions. A safe choice for  All-terrain and Crossover that seek demanding performance at the best price.

MAXIMUM TRACTION AND BRAKING.-
This model provides excellent traction on the most diverse surfaces, whether asphalt , sand, mud or snow, always providing excellent grip.

COMFORT AND SAFETY
On the road it provides high levels of comfort, safety and manageability.

WIDE GROOVES< br />The wide grooves of the SUV/AT offer high resistance to aquaplaning and promote braking.

WEAR RESISTANCE
The tread compound is resistant to wear, which provides high mileage performance.

MEASUREMENT RANGE
The new VI-286 AT will be Available since December in the following sizes that we detail, although others not included in this list may be served, always upon request.