News

Panama, the chosen destination for the Center's Auto 2025 Incentive Trip

At Tiresur, from November 8th to 15th, we celebrated a new edition of the traditional Center's Auto Associates Trip, a loyalty action that we have been developing in the company for more than a decade and which is consolidating itself as one of the great annual events of our network. This time, the chosen destination was Panama, a country where Tiresur also has an international presence. More than 100 people from our Center's Auto network of workshops participated in this edition, enjoying a week full of activities, camaraderie, and training. The trip is designed to recognize the commitment of those workshops that have achieved the purchasing targets set within the annual program. A trip that reinforces the value of belonging to Center's Auto. The Center's Auto network continues to stand out for its value proposition: preferential commercial conditions, exclusive promotions, ongoing training, corporate activities, and strong support from Tiresur as a distributor. This incentive trip serves not only as a reward, but also as a space to strengthen the relationship between the workshops and enhance joint development. The agenda included cultural excursions, a white party, a gala dinner, and a strategic meeting where the main lines of the strategy for 2026 were presented. This meeting allowed for sharing progress, reinforcing the network vision, and continuing to build a collaborative model focused on continuous improvement. Commitment, community, and growth. During the institutional meeting, Paco García, International General Manager of Tiresur, highlighted the importance of the meeting: "This trip is a way to thank our associates for their commitment and publicly recognize their efforts." Center's Auto is a strong, cohesive, and growing network, and our purpose is to continue supporting workshops with close collaboration and value propositions.

With more than 10 years of history, Center's Auto has established itself as an ecosystem of workshops committed to quality, innovation, and trust in Tiresur as a strategic partner. Actions like this trip reinforce the network's unity and its results-oriented approach.

Tiresur, a leading international distributor

Tiresur is one of the main tire distributors in the Iberian Peninsula, with a presence in Spain, Portugal, Brazil, and Panama. Its catalog includes Premium, Quality, and Budget brands, as well as exclusive distribution brands such as Giti, GT Radial, Triangle, and Ovation. With a stock of over 650,000 tires, the company offers solutions tailored to passenger cars, 4x4s/SUVs, vans, trucks, industrial vehicles, and agricultural equipment.

Giti, MINI and Ilbira Motor drive innovation in Granada with the new GitiSynergyH2

Granada hosted the event “Giti & MINI: Innovation in motion”, a day that brought together customers and specialized media to discover firsthand the GitiSynergyH2, the original equipment tire for MINI. The event, organized by Giti, MINI and Ilbira Motor with the support of Tiresur as the official distributor of Giti Tire in the Iberian Peninsula, is positioned as one of the most important events of the year in innovation and driving experience.

A meeting that unites technology, electric mobility and real experience

The event was held at the Ilbira Motor facilities and brought together more than thirty attendees. The MINI electric range equipped with GitiSynergyH2 was the star of the dynamic tests, allowing the tire's performance to be evaluated under real-world conditions. This combination of electric vehicles, next-generation tires, and an agenda focused on practical experience reinforced the main message of the event: innovation applied to the driver's daily life.

Strategic collaboration between leading brands

The day included presentations from key representatives of Tiresur, Giti Tire, and Ilbira Motor, highlighting the importance of collaboration as a driver of growth in the sector:

• Luis Bullejos, marketing director of Tiresur, emphasized The company's commitment to generating value through memorable experiences with its partners.
• Stefan Brohs, Marketing Director Europe at Giti Tire, focused on the quality and innovation that being an original equipment supplier for MINI represents.
• Víctor Cuesta, Sales Manager at MINI Ilbira Motor, reinforced the dealership's role in bringing real mobility and performance solutions to the public.

A complete experience for attendees

In addition to the test drives and the official presentation, the day included a networking space that facilitated the exchange of ideas between brands, customers, and media. As a closing event, a raffle was held with prizes awarded One of the participants won a weekend experience aboard a MINI.

Tiresur, a key driver in tire distribution on the Iberian Peninsula

With this event, Tiresur reaffirms its role as a leading distributor in Spain and Portugal, offering a catalog of more than 1,200,000 tires. Our presence in Europe and Latin America reinforces a strategy based on service, innovation, and availability.

Tiresur, an international multi-brand tire distributor with a presence in Europe and Latin America, has reached a significant distribution agreement with JK Tyre & Industries Ltd., one of India's leading tire manufacturers. This agreement makes Tiresur the exclusive distributor of JK Tyre in Spain and Portugal, strengthening its position as a benchmark in the tire distribution sector on the Iberian Peninsula.

Exclusive distribution of JK Tyre in Spain and Portugal

Starting in the first months of 2026, Tiresur will assume The official distribution of JK Tyre tires on its B2B platforms in both Spain and Portugal. The agreement covers the marketing of passenger car tires (PCR) in both countries, and also truck tires (TBR) in Portugal. With this strategic alliance, Tiresur strengthens its portfolio with an internationally recognized brand, present in more than 100 countries and with a solid reputation for innovation, quality, and technology. For its part, JK Tyre finds in Tiresur a strategic partner with a broad commercial, logistics, and service network, which will boost its expansion in the Iberian market.

An alliance for growth

“This agreement represents another step in our expansion and diversification strategy, betting on brands with a vision for the future and high growth potential in our markets,” said Paco García, International Director of Tiresur.

JK Tyre emphasized that the alliance with Tiresur “will allow "To consolidate our presence in the Iberian Peninsula with a partner that shares our values of commitment, service, and excellence."

With this agreement, Tiresur takes another step in its international growth and expansion strategy, reinforcing its commitment to innovation, excellence, and customer service.

At Tiresur, we are consolidating our leadership in tire distribution with the boost from its Burgos warehouse

At Tiresur, we continue to strengthen our position as the leader in tire distribution in Spain and Portugal, and a large part of this success is due to the excellent performance of our warehouse in Burgos.

Opened just over a year ago, this logistics center has become a strategic piece within our distribution network, allowing us to reduce delivery times, optimize stock management and increase our service capacity in the north of the country. Thanks to this infrastructure, we have achieved sustained growth in key markets, expanding our client portfolio and strengthening our presence in regions such as Castilla y León, the Basque Country, Cantabria, Asturias, Galicia, La Rioja and Navarra.

As Paco García, International Director of Tiresur, highlights:

“Our commitment to service excellence remains our priority and this new logistics point has allowed us to strengthen our distribution network, guaranteeing speed, availability and quality for the entire northern part of the country”.

With a global stock of more than 1,200,000 tires and a catalog that ranges from Premium brands to Quality and Budget options —with Exclusive models such as Giti, GT Radial, Triangle and Ovation—, at Tiresur we continue to focus on innovation and continuous improvement.

The Burgos warehouse is a clear example of how we work every day to remain a leader in the sector, offering our customers a fast, efficient service tailored to their needs.

The manufacturer Giti Tire has taken a historic step by obtaining its first original equipment manufacturer (OE) certification from the prestigious BMW Group, equipping the new MINI with its GitiSynergyH2 model in size 195/55R16 91W XL.

These tires, developed at the Giti European R&D Center in Hanover (Germany) and tested on leading tracks in the United Kingdom, Germany and Spain, feature the * symbol on their sidewall, certifying official approval by the BMW Group.

Innovation, safety and efficiency

The GitiSynergyH2 is designed to offer maximum safety, precise driving control and energy efficiency that meets the demands of compact, family, crossover and small SUV cars. With this milestone, Giti reinforces its position as a manufacturer capable of meeting the highest standards in the automotive industry.

Tiresur, exclusive distributor of Giti in the Iberian Peninsula

At Tiresur we are proud to be the exclusive distributor of Giti in Spain and Portugal, making the brand's entire range of tires available to workshops and professionals in the sector. Through our B2B platform and our network of authorized workshops, we offer the best logistics service and a permanent stock that guarantees the availability of references such as the new GitiSynergyH2.

With more than 90 years of experience, Tiresur is one of the main tire distributors in the Iberian Peninsula, with an international presence in Portugal, Brazil and Panama. and a catalogue that includes more than 1.2 million tyres from Premium, Quality and Budget brands, including exclusive brands such as Giti, GT Radial, Triangle and Ovation.

Conclusion

The incorporation of the GitiSynergyH2 as original equipment in the new MINI is a recognition of the quality, performance and innovation of Giti Tire. And at Tiresur we work every day so that garages in Spain and Portugal can offer this excellence to their customers, reinforcing our commitment to being the trusted partner of the tyre professional.

At Tiresur, we continue to expand our catalog of exclusive tire brands to meet the needs of workshops and drivers throughout the Iberian Peninsula. Today we are proud to announce the addition of Goodtrip, a new brand that arrives under the slogan “Drive a better future” and stands out for its safety, innovation and commitment to sustainability.

Goodtrip: innovation and sustainability in every tire

Backed by the GS group, Goodtrip was born with a clear strategy: to offer products that combine maximum performance with respect for the environment.
Its manufacturing processes are supported by research and development, with the aim of achieving carbon neutrality and improving key aspects such as energy efficiency, grip and noise reduction.

A complete range for passenger cars, SUVs and vans

At Tiresur we offer our customers an initial catalogue with several product lines adapted to the needs of each vehicle:

• BlueGuard: new generation passenger car tyres, perfect for safe and comfortable family trips.
• SportGuard: UHP range for passenger cars and SUVs, with extra performance in grip and stability.
• SafeGuard: specific solutions for vans, which prioritise safety and balanced performance in all types of conditions.

Tiresur, your distributor of exclusive brands

With the With the addition of Goodtrip, we are strengthening our position as a comprehensive tire distributor in Spain and Portugal, offering a portfolio of exclusive and complementary brands that cover all market needs: from premium ranges to quality and budget solutions.

In addition to our already established exclusive brands, such as Giti, GT Radial, Triangle and Ovation, Goodtrip is now available, expanding the options for workshops and end customers.