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Tiresur, an undisputed leader in national and international tire distribution, presents its latest signing. One more step in the new era of the company, where the clear strategy of renewal, modernization and achievement of higher goals is in place. carving the path of continuous growth and the search for business excellence in a clear way.

And a project of such ambitious magnitude inevitably involves placing at the head of the General Management of Tiresur Spain a high-level professional, with extensive experience in the sector and in positions of maximum responsibility, who knows how to lead a large-scale and international company, and whose drive and firm predisposition for development and Innovation will be vital in achieving the company's objectives.

Bachelor in Economics from the University of Belgrade, and MBA in Business Management from From the Instituto de Empresa (IE), Ante Jelic is a professional with more than 25 years of experience in Sales and Business Development Management. His extensive experience in finance of multinational companies in the sector, franchise networks, distribution, electronic commerce and much more, gives him a multidisciplinary training that, combined with his analytical acumen and an ingenious approach, creative, make him the ideal person to achieve the goals and achievements of Tiresur.

Ante Jelic is also nominated as a magnificent manager in the international development of the company, not only thanks to his experience in multinationals of recognized prestige, but also thanks to the fluency with which he masters the 4 languages he speaks (Spanish, English, German and Croatian).

He Ante's vast professional background gives more than just clues about his ability and  experience in the tire world:

       - Bridgestone-First Stop Europe.-

• Director of Retail Business Operations, Germany and Switzerland
• Management Consultant for Retail Business Operations Sales in the Czech Republic and Slovenia.
• Operations Manager in the Southern Region

        ; -Hankook.-  Sales Director Spain-Portugal

         -Continetal AG.- Franchise Director Spain.

In short, a great professional with whom Tiresur and its network of Center's Auto workshops plan to strengthen positions, grow and evolve towards a new era of renewal and completion of ambitious projects.

A stock of more than 500,000 tires goes a long way. And one of Tiresur's competitive advantages is precisely the richness of its range, both in brands, segments and sizes.

Ovation, a brand that the company distributes exclusively for Spain , Portugal and many other countries on the African continent and Latin America, is making a strong investment in R&D focused not only on increasing the quality of its products, but also on launching new models with improved features that, in addition, come to cover the growing market demand.

Ovation's quality-price ratio is well known and valued among Tiresur customers, which is why the arrival of the new truck tire VI-121, now available in size 9.5R17.5.

The VI-121 is a steering/trailer tire. Its four longitudinal grooves, its rigid shoulder design and the special compound with which it is made. manufactured, give this tire excellent performance when it comes to avoiding misalignment, while ensuring excellent water evacuation and magnificent abrasion resistance, reducing rolling resistance and significantly reducing the noise.

The noise will also enter. The new ETM 313 tire, which will soon arrive in Ovation TBR, will be part of the wide range of Ovation TBR tires. to the Tiresur facilities in size 385/65R22.5.

The ETM 313 is a long-travel tire designed for the steering axle that Provides exceptional mileage performance. Its advanced components offer a highly optimized footprint. This tire reduces fuel consumption, increases resistance to irregular wear and offers excellent longitudinal and transversal grip.

For its part, the ETL311 is the new option ;n that Tiresur offers to its clients in Long Distance Trailer. A tire with excellent performance that we already sell in 385/55R22.5 and that will soon increase its size. the range with the measurements 425/65R22.5 and 445/65R22.5.

In short, new measurements, new models for the Ovation TBR range, a range that continues to be alive thanks to the innovation and development of new products that the brand constantly implements, and that Tiresur subsequently offers exclusively to its customers to satisfy the most demanding needs.

Tiresur's expansion seems to have no limits. After the opening of the new Tiresur warehouse in Recife – Pernambuco (Brazil) last year 2016, the tire distribution giant took a new leap in its storage capacity, moving its facilities to a new location with greater capacity, given the growing volume of business in the Latin American country and the expansion that the company is undergoing It is experimenting on the other side of the Atlantic, which has meant that in less than a year it needs to expand its storage capacity.

There are now 8 warehouses that Tiresur has spread around the world. 4 warehouses in Spain; Granada, Santiago de Compostela, Barcelona and Madrid, where also this year the works of what will be the new Tiresur logistics center, the nerve center of its distribution. In addition, Tiresur has 1 warehouse in Portugal (Lisbon) and 3 warehouses in Brazil (Fortaleza, Salvador and Recife, now with greater capacity).

With this new expansion, the stock of Tiresur increases reaching more than 500,000 tires. And here lies one of the company's greatest competitive advantages, the ability to respond quickly, minimize stock outages, and quality service, offering one of the widest ranges in the market. market, your tires here and now.

From the Brazilian enclaves and its second headquarters in Panama, Tiresur's presence on the American continent only grows, maintaining commercial relations with countries such as Guatemala, the Salvador, Dominican Republic, Colombia, Venezuela, Ecuador, Peru, Bolivia, Panama, Brazil, soon also with Argentina...continuing to add commercial achievements and opening new horizons.

2017 is ; It is undoubtedly an important year in the company's expansion, a year also of large investments and return of profits to continue adding steps to this ladder whose end is at the end of the year. yet to be glimpsed.

The international tire distributor, Tiresur, strengthens its commitment to excellence and the environment by renewing its ISO 9001:2015 (Quality Management System) quality certifications for the seventh consecutive year. ISO 14001:2015 (Environmental Management System).

The certifications that Tiresur renews with AENOR represent the recognition and validation of the hard work of the distributor's commitment to continuous improvement and sustainability of the environment. The tire manufacturer has been implementing its processes for years, with the aim of providing customers with the highest quality service that at the same time respects environmental development, these maxims being fundamental pillars of the company's strategy. company.

Since its origins, Tiresur has placed the customer as the central axis of its actions and its processes are subject to greater quality controls each year, seeking excellence in every part. of the process, taking care of even the smallest detail, and involving a team of highly qualified professionals, capable of achieving optimal results and setting new and ambitious goals. A continuous improvement process in which obtaining quality certifications ISO 9001 (Quality Management System) and ISO 14001 (Environmental Management System) are one more stage that reaffirms its strategic decisions and that have led it to be a reference in the distribution of tires not only in Spain and Portugal but throughout Latin America and in much of the African continent as well.

Likewise, Tiresur has been committed to respecting the Environment, developing processes that contribute to improving sustainability and reducing the impact of its activities on our natural environment with demanding environmental management. This effort has been validated with the renewal of the certification  ISO 14001, assuming recognition and a new starting point to aim for higher levels within the excellence of environmental management systems.

Tiresur has successfully launched the implementation of its new ERP (Enterprise Resources Planning). The new Internal Management System is one more step in the continuous search for process optimization and business excellence, a hallmark of this company.

It is the policy of this tire distributor, and one of its main axioms, to reinvest an important part of the annual profits in the improvement and development of all its departments, paying special attention to R&D and  to the Systems department, the operational core of business management,  whose constant challenge directs their daily work to facilitate and automate all processes, using software that optimizes resources, increasing accuracy and reliability indices, and developing a detailed analysis of the information that allows decision making. more quickly and efficiently.

The new ERP not only allows the company to adapt more precisely to customer needs, offering faster and more efficient responses. adjusted to your requirements. In addition, it will enable unified management at the international level, homogenizing processes globally, both from the Spanish enclaves and from the Tiresur delegations in Portugal and Latin America. A unified management that will take advantage of resources, you will get synergies, and will optimize the quality of the processes.

All these improvements will have an impact on the client, who will notice the quality of the processes. a constant improvement of the service, not only through B2B but at all levels (customer service, logistics...)

Unprecedented success of the Tiresur summer campaign. The tire distribution giant has already distributed more than 60,000 beach inflatables to its customers so far in the promotion, exceeding all expectations.

The campaign It has had a great reception. Floats, armchairs and original flip-flop-shaped mattresses are flooding the workshops, serving as an attraction for an end customer who highly values this type of gift in the summer season.

The great investment What Tiresur has done with this promotion is clear. bearing fruit. Workshops are easily and quickly accumulating large quantities of gifts that they can pass on to their end customers, and that they receive for the mere fact of purchasing GT Radial and/or Ovation brand tires. One more tool that Tiresur has wanted to make available to workshops to help them increase traffic and sales of their business.

In addition, Tiresur clients have advertising material at your disposal in B2B. With a simple click you can easily download and print campaign posters to place in your establishment. Comprehensive support from its distributor, concerned that the summer season will be a shock to the workshops' accounts.

Due to the success of the promotion and the numerous photographs that Tiresur is publishing, receiving from the workshops, where inflatables occupy a very prominent place, a contest has been launched on the Tiresur Facebook (TiresurInternacional) where the prizes will be awarded. to the funniest and most original photo. The prize consists of a weekend in a picturesque stay for two people.

Now receiving gifts for your workshop has a prize! You just have to upload a funny image to Tiresur Internacional's Facebook in which the GT Radial and/or Ovation inflatables appear and participate.