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Tiresur receives new recognition for its professional career as a successful company. On this occasion, it has been the prestigious Institute for Professional Excellence, who has awarded Tiresur the Gold Star for Professional Merit, a mark of guarantee and quality , which recognizes the effort and commitment to Excellence of the best companies and professionals.

The Institute for Professional Excellence is an organization founded with the intention of rewarding quality and certifying commitment of Institutions, Companies and Professionals from any sector within Spain. Among its Honorary Advisors it has such relevant personalities as, for example, H.R.H. Maria Luisa of Prussia, the Hon. Mr. Luis del Olmo or Mr. Emilio Butragueño.

The event took place at the Westin Palace Hotel in Madrid, collecting the award on behalf of Tiresur Mr. Javier Díaz, Manager Commercial in the downtown area. Thus, the company received recognition for its professional career as a distribution company, automotive after-sales, promotion and development of investment projects, in the company of others. award-winning companies as relevant on the national scene as Bonduelle (world leader in processed vegetables) or Acosta (elitist fashion brand), among others.

For Tiresur it is a pride that its business work is nationally recognized by entities of recognized prestige, completely objective and impartial, that analyze the quality of business management, solvency, solidity and success, as a result of a job well done. That this company is awarded by such high-level entities only reinforces the guarantee that comes with trusting a distributor like Tiresur, whose leadership in the market is reinforced by recognitions of this type.

Tiresur has just launched its summer mega campaign, launching a promotion in which it will deliver It gave its customers more than 100,000 direct gifts for the purchase of their tires. An unprecedented commitment in which it wants to reward the customers of its star brand in the Quality sector, GT Radial, as well as as well as customers of the Ovation brand, a reference brand in the Budget segment.

Thus, since last week and while supplies last, workshops acquire direct gifts for their purchases of GT Radial and Ovation, in both PCR and TBR, without any limitation by type of tire, model or rim. They accumulate purchases in biweekly periods and receive their gift deliveries in their workshop with the same periodicity.

Large size floats, armchairs and original inflatable mattresses in the shape of a flip-flop, all of them art. top quality asses and with their corresponding safety certificates and compliance with CE manufacturing regulations.

Tiresur has wanted to offer with this important investment in merchandising an effective commercial tool to its clients, enabling them to easily and quickly accumulate a high number of gifts (even greater in the case of the purchase of GT Radial tires, due to the higher value of the purchase) that they can ;n transfer to the final consumer, and it will surely help You will increase traffic and sales in your workshop.

 The campaign hopes to continue with the success with which it has just started and will continue for the next year. during the summer and while supplies last.

As anticipated Tiresur in its publication from weeks ago analyzing the market and the possible causes of price increases in the replacement tire sector, we are already beginning to see the first price increases among the main distributors.

The increases are being cautious and moderate but inevitable, as we explained, given the increase in the cost of raw materials and the impact of the manufacturer on the distributor.

< p>Faced with this panorama of incipient price increases and announcements of upcoming increases, Tiresur maintains its competitiveness in the market, both with its pricing policy, as well as promotions and offers, always focused on facilitating purchasing conditions and to ensure that the workshop does not lose profitability in its business by purchasing at higher prices that it will not always be able to obtain. impact on the end customer.

For this reason, Tiresur's sales are not suffering in the face of the new scenario that is opening up before us, quite the opposite. The tireless negotiations in the purchase of tires, added to the promotional campaigns that Tiresur is running. By starting up, they are ensuring that the client workshops of this important tire distributor do not see their finances suffer and can continue to improve the profitability of their businesses, purchasing tires at an always competitive price.

Tiresur, exclusive distributor of Ovation in Spain and in a large number of countries in Latin America and Africa, presents the renewed and updated website of the Ovation tire brand.

On the website www.ovation.es you can take a tour of the extensive range of products offered by the brand in tourism, 4x4/SUV, van and truck, learn about the characteristics of the tires and download the catalogue, both the PCR range and the TBR range.

In addition , on the Ovation website you can find videos and practical advice to take into account for the daily practice of your driving and for the proper maintenance of your tires.

A One of the most visited sections of the website is the one dedicated to the WARRANTY offered by the brand. The end user can easily register as an Ovation customer by entering their workshop details and thus benefit from the service. You'll benefit from free puncture cover and a 5-year warranty. This warranty and coverage against punctures is one of the broadest you will find on the market, and is one of the reasons why Ovation provides peace of mind, reliability and security to its users, sales tools that the workshop values. very positively, because the longer the warranty on a tire, the higher its quality usually is.

Buying Ovation tires means choosing intelligently for several reasons…

•    Very competitive PRICE
•    Excellent QUALITY
•    Wide RANGE in all segments
•    Tires GUARANTEED for 5 YEARS
•    FREE BREAK COVERAGE in case of PUNCTURES

Choose a tire with high performance and reliability with complete peace of mind and at a super competitive price that will improve your performance. the profitability of your workshop.

Tiresur continues to beat numbers and surpass itself every day, despite the uncertain economic situation and the turbulent circumstances of the tire replacement market in our country, which now picks up and stops.
Thus, in the last financial year, the international tire distributor increased its sales. its gross profit (EBITDA) by more than 25% compared to the previous year, quite an achievement in these times.

While it is true that the market follows a line bullish, although with ups and downs and stoppages, there are several distributors that have been forced to disappear, merge or create new business concepts in order to continue their activity.

However, both Tiresur and Grupo AM ( parent company), have managed to find their place in the national and international market, building a strong, solid and financially healthy emporium, with more than 80 years of experience in the sector, and being recognized by recognized entities. prestige, such as the Madrid Business Circle or the European Association of Economy and Competitiveness, which show Tiresur as a company model to follow and an example of efficiency and profitability.

< br />But the company's success does not only reside in the professionalism and value of its human capital, or in the constant search for continuous improvement and innovation as basic pillars. of its business policy. The reinvestment of profits in the capital of the company itself is a key factor that enhances the group's excellence, and makes sustained growth and optimization of resources a reality.

This reinvestment is clearly reflected in aspects such as the acquisition of new storage plants -work has already begun on the Leganés warehouse in Madrid-, a project that will enable have a stock of more than 400,000 tires. The continuous modernization of the software, the application of intelligent systems to all processes,  The constant training of its highly qualified personnel or the improvement in the delivery and logistics service are other clear examples of management's interest in investing in the continuous improvement of the company.

Therefore, 2017 is faced with the pride and incentive of the good results of 2016, thinking that this will not be a bad year. but another year of goals achieved and figures beaten

It is important to know the real reasons why all tire distributors are revising their price rates upwards, since it is a measure whose origin does not arise in the distribution chain but rather a link in the distribution chain. n above, that is, in the tire manufacturing process.

 Thus, various factors have led to the increase in manufacturing costs:

< p>     1. General increase in the price of raw materials.

 48% rise in the price of steel in recent months

• Increase in the price of carbon black (dye) by 20%
• Increase in the cost of natural and synthetic rubber by more than 65% during the last year.
• Increase in cost of natural and synthetic rubber by more than 65% during the last fiscal year.

   2. Rubber shortage due to floods in Thailand, which caused the loss of a large part of the crop.

   3. The high levels of pollution caused by the activity of the chemical industry in Asian countries have forced production levels to be cut.

   4. The depreciation of the Yuan against the dollar.

   5. Increase in demand in Asian countries, which has caused a collapse in manufacturing for the European market.

Given the impact of manufacturers on distributors of this rising costs, the tire distribution sector is going downhill. also seeing the need to transfer this higher purchase price to a revised and updated sales price.

 However, Tiresur has been trying to minimize the effect for some time, studying the impact to the last detail. of the increase in costs in the sales price, and trying  that its effect does not become evident with the speed with which other distributors have done so. The purchase of larger quantities of tires before the increases at the manufacturers became effective has been, for example, one of the measures that the company has been able to take to delay this increase which, however, has already will begin Let's see its effects next April.