News

Following the good reception of the ultra-high-performance tire that Ovation has designed especially for high-end 4x4 vehicles and SUVs, the 386 HP Ecovision, Tiresur, as exclusive distributor of the brand in our country has just expanded its range of measurements to meet market demands.

This tire, with its surprising quality-price ratio, represents a step forward in design. of tires for demanding cars, where safety, grip and stability, whether for cold, dry or wet conditions, does not leave aside maximum driving comfort.

In a short time, Ovation's VI-386 HP Ecovision has managed to carve out an important niche in the market, which is why Tiresur has decided to expand the range of available sizes by incorporating seven new ones:

305/40R22 114W ECOVISION VI-386 HP
245/45R20 99W ECOVISION VI-386 HP
235/55R19 105V ECOVISION VI-386 HP
235/45R19 99W  ECOVISION VI-386 HP
225/60R18 112V ECOVISION VI-386 HP
225/60R18 100V ECOVISION VI-386 HP
285/45R19 111W  ECOVISION VI-386 HP

The 386 HP Ecovision is a 4-season tire, with a great capacity for water evacuation thanks to its four wide longitudinal grooves, which provides magnificent stability in wet conditions, thus avoiding aquaplaning.

Asymmetrical design, the external part of the tread offers excellent handling, while the internal part provides better wet performance.

To achieve High traction and great grip, whether wet or dry, the 386 HP from Ovation has an enriched silica compound in its composition, which also helps reduce consumption of fuel.

And for lovers of strong emotions, this type of tire supports  perfectly high speeds, optimizing stability to surprising levels thanks to its smooth central rib.


In short, Tiresur is very satisfied with the performance of this new tire that arrived ; It came to our market last year, and which has been forming a very varied list of sizes, until today it has almost 30 references:


285/35R22  ;        106XL    V    VI-386HP    ECOVISION
275/40R20         106 XL    W    VI-386HP    ECOVISION
295/40R21         111 XL    W    VI-386HP    ECOVISION
305/40R22         114XL    W    VI-386HP    ECOVISION
225/45R19         96 XL    W    VI-386HP    ECOVISION
235/45R19         99 XL    W    VI-386HP    ECOVISION
285/45R19         111 XL    W    VI-386HP    ECOVISION
245/45R20         99    W    VI-386HP    ECOVISION
255/45R20         105 XL    V    VI-386HP    ECOVISION
275/45R20         110 XL    V    VI-386HP    ECOVISION
255/50R19         107 XL    V    VI-386HP    ECOVISION
255/50R20         109 XL    V    VI-386HP    ECOVISION
265/50R20         111 XL    V    VI-386HP    ECOVISION
215/55R18         99 XL    V    VI-386HP    ECOVISION
225/55R18         98    V    VI-386HP    ECOVISION
235/55R18         100    V    VI-386HP    ECOVISION
255/55R18         109 XL    W    VI-386HP    ECOVISION
225/55R19          99    V    VI-386HP    ECOVISION
235/55R19          105XL    V    VI-386HP    ECOVISION
245/55R19         103    V    VI-386HP    ECOVISION
255/55R19         111 XL    V    VI-386HP    ECOVISION
275/55R20         117 XL    V    VI-386HP    ECOVISION
215/60R16         95    V    VI-386HP    ECOVISION
215/60R17         96    H    VI-386HP    ECOVISION
225/60R18         100    V    VI-386HP    ECOVISION
235/60R18         107 XL    V    VI-386HP    ECOVISION
245/60R18         105    V    VI-386HP    ECOVISION
255/60R18         112 XL    V    VI-386HP    ECOVISION

Pernambuco exists…beyond of the mythical popular saying “Here and in Pernambuco", the reality is that yes, Tiresur exists here. and in Pernambuco, and even there has moved to establish its new warehouse which is It has been operational since the beginning of this month of October.

The new warehouse is located in Recife, the capital of the state of Pernambuco (Brazil), a location strategically chosen for being an important communications hub and for having a logistical interest of singular relevance.

In this way, the new warehouse will increase its capacity. Tiresur's stock capacity increased to more than 40,000 tires, with the company now having 8 warehouses distributed between Spain (4 warehouses), Portugal (1 warehouse) and Brazil (3 warehouses), which allows us to have a global stock of more than 400,000 tires.

The growing importance that the giant international distributor is playing in the market. What it has achieved in Latin America is due not only to its decisive international expansion policy, but also to the support and support of its logistics strategy, which allows it to cover the distribution of tires in most of Latin America.

With headquarters in Salvador de Bahía, this location is joined by the warehouses in Fortaleza and now also in Recife. From these Brazilian enclaves and its second headquarters in Panama, Tiresur's presence on the American continent is now a reality, maintaining commercial relations with countries such as Guatemala, El Salvador, Dominican Republic, Colombia, Venezuela , Ecuador, Peru, Bolivia, Panama, Brazil, and soon also with Argentina.

A commercial network that is woven denser day by day and where we cannot leave aside the company's strong investment and commitment to carry out an expansive logistics strategy and resource optimization.

Autumn is here, back to school, urban activity is back to normal...and GT Radial surprises us with the launch of a new tire designed especially for our daily life in the city. The FE1 city arrives at Tiresur, the brand's distributor in our country, a tire that provides you with all the extras for agile and safe urban mobility.

The FE1 city presents a The most up-to-date and modern tread compound provides exceptional mileage and safety on all wet surfaces.

Its optimized carcass construction has significantly reduced tire weight. tic and optimized pressure distribution, which considerably extends its useful life.

The new design of this cover not only provides comfort, low noise, great evacuation water resistance and excellent urban mobility, but also offers a much shorter braking distance, both in dry and wet conditions, making the response to the frequent unforeseen events of city driving much faster. order and safely.

The tire will be in place. available at Tiresur this fall with more than 15 sizes that will go from tire 13 to 16.

In this way, Tiresur continues to expand its range of products, with new measures and models that adapt to the needs of its users. More than 350,000 tires in stock to satisfy the most demanding needs.

Tiresur renews the general management of its Portuguese division with a high-profile signing. This is Armando Lima Santos, an excellent professional born in Portugal and with extensive experience in the sector, who is now embarking on his journey as General Manager Portugal for the leading tire distribution company.< br />
Armando Lima has a degree in Economics and a Postgraduate Master in Marketing Management/Gestion Marketing from ISEG. In his more than 15 years of professional experience, he has held positions of responsibility in different areas, such as banking (Banco Mais SA), financial auditing (KPMG) or commercial and sales (VRC Warehouse Technologies and Goodyear Dunlop).

His experience as a professional in the tire sector is based on More than proven and extends to more than 9 years, in which he has developed different commercial functions at GoodYear Dunlop, both in its Brazilian division and in that of Portugal and Spain, where has reached the position of Channel Manager – Regional distribution for tourism tires.

With this signing, Tiresur continues to bet on the excellence of its human team, counting on highly qualified professionals, with a lot to contribute to a company. It is a company in continuous growth and with a marked international character, which improves its processes, efficiency and results day by day thanks to the contribution of professionals of the stature of Armando Lima. Only a great team is capable of building a great company.

The Ovation tire brand, of which Tiresur is the exclusive distributor in Spain, Portugal and a significant number of countries in Latin America and Africa, announces another important launch that will be It is expected for the next fiscal year 2017. This is the new model for 4x4/SUV, the VI-286MT, which will be available. available in 8 different sizes and will come to replace the current VI-186MT, currently available in 5 sizes. This new tire will be Initially launched only in the African and American markets, where tires with excellent performance for extreme conditions are highly valued, given the harsh characteristics of the terrain and weather. Thus, the  VI-286MT is a tire with a very aggressive tread that allows extraordinary traction. Its shoulder design offers unbeatable resistance to aquaplaning and great safety when cornering, also providing great resistance to damage caused by abrupt surfaces thanks to the reinforcement of its casing.

The strong investment in R&D&I that is underway developing the Asian giant Shandong Hengfeng, manufacturer of the Ovation brand, is being one of the main drivers of the exponential growth that is taking place. We are experimenting with this brand of tires, climbing positions thanks to the wide range and its excellent quality-price ratio.

Thus, this growth and momentum of Ovation is going hand in hand with the expansion of Tiresur, which began with the exclusivity of the brand's distribution in Spain, and has been spreading not only to Portugal but also to Spain. to different countries on the African continent (Morocco, Senegal, Equatorial Guinea, Gabon, Ivory Coast...)  like this as well as other Latin American countries (Ecuador, Colombia, Guatemala, Chile, Brazil, Dominican Republic...). The business volume figures do not stop increasing and the positioning of the Ovatio brand in its segment is solidified day by day.

The European Association of Economy and Competitiveness awards Tiresur and Mr. Antonio Mañas as its president, the Gold Medal for Merit at Work.

The award recognizes the success of companies and entrepreneurs considered a reference in their sector, both nationally and Europeanly, and Mr. Antonio Mañas, President of Tiresur S.L., can be proud that his company a is the first tire distribution company in our country that has this distinction.

In the words of the AEDEEC itself: “The Gold Medal for Merit at Work awarded by the European Association of Economy and Competitiveness recognizes, rewards and celebrates the success of companies with an exemplary track record at the national and/or European level and with practices and initiatives that support the entrepreneurial spirit and awareness. This Award is It is aimed at professionals from all sectors within the European Economic Community (EEC) who meet the requirements mentioned above. The companies and professionals that receive this Award become a model and reference in their sector both nationally and internationally.

The Award ceremony took place last Friday, July 15 at the gala dinner held at the distinguished Westing Palace Hotel in Madrid. Mr. Antonio Mañas, awarded with this appointment, could not attend the ceremony because he was in Brazil for work reasons. In his name and in that of Tiresur, the to collect the Gold Medal for Merit for Work Mr. Ricardo Moll Schwerdt, Marketing Director of the company. He received the medal from the hands of the President of the European Association of Economy and Competitiveness, Ilsma. Mrs. Doña Myriam de la Sierra, Marchioness of Urquijo, and businesswoman of recognized prestige within our country. AEDEEC also has among its directors personalities of great influence in the Spanish business scene, such as Mr. Enrique Cerezo Torres (president of Atlético de Madrid), Mr. José Luis Barceló (Director of the newspaper El Mundo Financiero) or Mr. Alejandro Suárez Sánchez-Ocaña (CEO of Grupo Gestiona).

Therefore, Tiresur and its president, Mr. Antonio Mañ As, they are proud to receive such a relevant appointment, recognizing the business work, ethics and professionalism of a company with more than 80 years of history, a benchmark in the distribution of tires. ticos in our country, and whose scope of expansion also covers an important area of Latin America (with headquarters in Brazil and Panama) and Africa, in addition to its headquarters in Spain and Portugal. A successful company where not only the figures speak of its good work, but the recognition from top-level organizations and entrepreneurs in our country is an additional stimulus in this business journey.