News

As anticipated Tiresur in its publication from weeks ago analyzing the market and the possible causes of price increases in the replacement tire sector, we are already beginning to see the first price increases among the main distributors.

The increases are being cautious and moderate but inevitable, as we explained, given the increase in the cost of raw materials and the impact of the manufacturer on the distributor.

< p>Faced with this panorama of incipient price increases and announcements of upcoming increases, Tiresur maintains its competitiveness in the market, both with its pricing policy, as well as promotions and offers, always focused on facilitating purchasing conditions and to ensure that the workshop does not lose profitability in its business by purchasing at higher prices that it will not always be able to obtain. impact on the end customer.

For this reason, Tiresur's sales are not suffering in the face of the new scenario that is opening up before us, quite the opposite. The tireless negotiations in the purchase of tires, added to the promotional campaigns that Tiresur is running. By starting up, they are ensuring that the client workshops of this important tire distributor do not see their finances suffer and can continue to improve the profitability of their businesses, purchasing tires at an always competitive price.

Tiresur, exclusive distributor of Ovation in Spain and in a large number of countries in Latin America and Africa, presents the renewed and updated website of the Ovation tire brand.

On the website www.ovation.es you can take a tour of the extensive range of products offered by the brand in tourism, 4x4/SUV, van and truck, learn about the characteristics of the tires and download the catalogue, both the PCR range and the TBR range.

In addition , on the Ovation website you can find videos and practical advice to take into account for the daily practice of your driving and for the proper maintenance of your tires.

A One of the most visited sections of the website is the one dedicated to the WARRANTY offered by the brand. The end user can easily register as an Ovation customer by entering their workshop details and thus benefit from the service. You'll benefit from free puncture cover and a 5-year warranty. This warranty and coverage against punctures is one of the broadest you will find on the market, and is one of the reasons why Ovation provides peace of mind, reliability and security to its users, sales tools that the workshop values. very positively, because the longer the warranty on a tire, the higher its quality usually is.

Buying Ovation tires means choosing intelligently for several reasons…

•    Very competitive PRICE
•    Excellent QUALITY
•    Wide RANGE in all segments
•    Tires GUARANTEED for 5 YEARS
•    FREE BREAK COVERAGE in case of PUNCTURES

Choose a tire with high performance and reliability with complete peace of mind and at a super competitive price that will improve your performance. the profitability of your workshop.

Tiresur continues to beat numbers and surpass itself every day, despite the uncertain economic situation and the turbulent circumstances of the tire replacement market in our country, which now picks up and stops.
Thus, in the last financial year, the international tire distributor increased its sales. its gross profit (EBITDA) by more than 25% compared to the previous year, quite an achievement in these times.

While it is true that the market follows a line bullish, although with ups and downs and stoppages, there are several distributors that have been forced to disappear, merge or create new business concepts in order to continue their activity.

However, both Tiresur and Grupo AM ( parent company), have managed to find their place in the national and international market, building a strong, solid and financially healthy emporium, with more than 80 years of experience in the sector, and being recognized by recognized entities. prestige, such as the Madrid Business Circle or the European Association of Economy and Competitiveness, which show Tiresur as a company model to follow and an example of efficiency and profitability.

< br />But the company's success does not only reside in the professionalism and value of its human capital, or in the constant search for continuous improvement and innovation as basic pillars. of its business policy. The reinvestment of profits in the capital of the company itself is a key factor that enhances the group's excellence, and makes sustained growth and optimization of resources a reality.

This reinvestment is clearly reflected in aspects such as the acquisition of new storage plants -work has already begun on the Leganés warehouse in Madrid-, a project that will enable have a stock of more than 400,000 tires. The continuous modernization of the software, the application of intelligent systems to all processes,  The constant training of its highly qualified personnel or the improvement in the delivery and logistics service are other clear examples of management's interest in investing in the continuous improvement of the company.

Therefore, 2017 is faced with the pride and incentive of the good results of 2016, thinking that this will not be a bad year. but another year of goals achieved and figures beaten

It is important to know the real reasons why all tire distributors are revising their price rates upwards, since it is a measure whose origin does not arise in the distribution chain but rather a link in the distribution chain. n above, that is, in the tire manufacturing process.

 Thus, various factors have led to the increase in manufacturing costs:

< p>     1. General increase in the price of raw materials.

 48% rise in the price of steel in recent months

• Increase in the price of carbon black (dye) by 20%
• Increase in the cost of natural and synthetic rubber by more than 65% during the last year.
• Increase in cost of natural and synthetic rubber by more than 65% during the last fiscal year.

   2. Rubber shortage due to floods in Thailand, which caused the loss of a large part of the crop.

   3. The high levels of pollution caused by the activity of the chemical industry in Asian countries have forced production levels to be cut.

   4. The depreciation of the Yuan against the dollar.

   5. Increase in demand in Asian countries, which has caused a collapse in manufacturing for the European market.

Given the impact of manufacturers on distributors of this rising costs, the tire distribution sector is going downhill. also seeing the need to transfer this higher purchase price to a revised and updated sales price.

 However, Tiresur has been trying to minimize the effect for some time, studying the impact to the last detail. of the increase in costs in the sales price, and trying  that its effect does not become evident with the speed with which other distributors have done so. The purchase of larger quantities of tires before the increases at the manufacturers became effective has been, for example, one of the measures that the company has been able to take to delay this increase which, however, has already will begin Let's see its effects next April.

Following the celebration of Motortec these past few days in Ifema (Madrid), Tiresur is already making a positive assessment of its time at what is already the most important fair in our sector.

< p>The stand has had a spectacular reception during the fair, and many customers have visited Tiresur, both current and new workshops that have been interested in the wide range of brands and range offered by this tire distributor. reference.

Under the central umbrella of the house brand, Tiresur, the stand was clearly divided into two parts, one dedicated to showing the main models of the GT Radial range for PCR and TBR, and the other which shows the rest of the brands for which Tiresur is the exclusive distributor, such as Ovation, Sunfull, Accelera and Kelly.

An open and avant-garde stand design that, supported with The audiovisual support of an 82-inch monitor made it possible to take a complete tour of what Tiresur is today as a distributor. In just a few minutes, the visitor was able to get a clear idea of the magnitude of Tiresur as a distribution company, present on three continents, he was able to learn about the competitive advantages of working alongside Tiresur, the benefits of the price, service and stock that the company offers, and know why You should choose a company like that as your reference distributor.

In this edition of Motortec, we agree to point out the increase in attendance compared to 2015, and the good reception of the sector. Therefore, a more than positive balance regarding Tiresur's presence at Motortec 2017.

Tiresur launches a revolutionary coverage for Ovation brand tires that it distributes exclusively in Spain and a good part of the international market.

5 year warranty. plus an innovative free puncture insurance, makes these tires completely different from most of their counterparts in their segment. Not only because of the excellent quality-price ratio presented by the wide range of PCR and TBR tires that Ovation offers to the market, but also because the 5-year guarantee is added an extra bonus. free puncture insurance, something unprecedented in the world of tire warranties.

Tiresur has developed a communication campaign distributing more than 100,000 brochures among its customers , where the terms of the warranty are explained.

End users can also take advantage of this warranty by registering on the website www.ovation.es, where the wide range of cases covered by the insurance for these tires is specified.

One more tool to guarantee your workshops gain the loyalty of their end customers, who must have their tires inspected at their Ovation distribution center so that the perfect condition of the tires can be guaranteed.

The good reception This initiative suggests that Ovation tires will further increase their perceived value and differentiation in the market with respect to the rest of the range in the same segment.