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Tiresur's expansion seems to have no limits. After the opening of the new Tiresur warehouse in Recife – Pernambuco (Brazil) last year 2016, the tire distribution giant took a new leap in its storage capacity, moving its facilities to a new location with greater capacity, given the growing volume of business in the Latin American country and the expansion that the company is undergoing It is experimenting on the other side of the Atlantic, which has meant that in less than a year it needs to expand its storage capacity.

There are now 8 warehouses that Tiresur has spread around the world. 4 warehouses in Spain; Granada, Santiago de Compostela, Barcelona and Madrid, where also this year the works of what will be the new Tiresur logistics center, the nerve center of its distribution. In addition, Tiresur has 1 warehouse in Portugal (Lisbon) and 3 warehouses in Brazil (Fortaleza, Salvador and Recife, now with greater capacity).

With this new expansion, the stock of Tiresur increases reaching more than 500,000 tires. And here lies one of the company's greatest competitive advantages, the ability to respond quickly, minimize stock outages, and quality service, offering one of the widest ranges in the market. market, your tires here and now.

From the Brazilian enclaves and its second headquarters in Panama, Tiresur's presence on the American continent only grows, maintaining commercial relations with countries such as Guatemala, the Salvador, Dominican Republic, Colombia, Venezuela, Ecuador, Peru, Bolivia, Panama, Brazil, soon also with Argentina...continuing to add commercial achievements and opening new horizons.

2017 is ; It is undoubtedly an important year in the company's expansion, a year also of large investments and return of profits to continue adding steps to this ladder whose end is at the end of the year. yet to be glimpsed.

The international tire distributor, Tiresur, strengthens its commitment to excellence and the environment by renewing its ISO 9001:2015 (Quality Management System) quality certifications for the seventh consecutive year. ISO 14001:2015 (Environmental Management System).

The certifications that Tiresur renews with AENOR represent the recognition and validation of the hard work of the distributor's commitment to continuous improvement and sustainability of the environment. The tire manufacturer has been implementing its processes for years, with the aim of providing customers with the highest quality service that at the same time respects environmental development, these maxims being fundamental pillars of the company's strategy. company.

Since its origins, Tiresur has placed the customer as the central axis of its actions and its processes are subject to greater quality controls each year, seeking excellence in every part. of the process, taking care of even the smallest detail, and involving a team of highly qualified professionals, capable of achieving optimal results and setting new and ambitious goals. A continuous improvement process in which obtaining quality certifications ISO 9001 (Quality Management System) and ISO 14001 (Environmental Management System) are one more stage that reaffirms its strategic decisions and that have led it to be a reference in the distribution of tires not only in Spain and Portugal but throughout Latin America and in much of the African continent as well.

Likewise, Tiresur has been committed to respecting the Environment, developing processes that contribute to improving sustainability and reducing the impact of its activities on our natural environment with demanding environmental management. This effort has been validated with the renewal of the certification  ISO 14001, assuming recognition and a new starting point to aim for higher levels within the excellence of environmental management systems.

Tiresur has successfully launched the implementation of its new ERP (Enterprise Resources Planning). The new Internal Management System is one more step in the continuous search for process optimization and business excellence, a hallmark of this company.

It is the policy of this tire distributor, and one of its main axioms, to reinvest an important part of the annual profits in the improvement and development of all its departments, paying special attention to R&D and  to the Systems department, the operational core of business management,  whose constant challenge directs their daily work to facilitate and automate all processes, using software that optimizes resources, increasing accuracy and reliability indices, and developing a detailed analysis of the information that allows decision making. more quickly and efficiently.

The new ERP not only allows the company to adapt more precisely to customer needs, offering faster and more efficient responses. adjusted to your requirements. In addition, it will enable unified management at the international level, homogenizing processes globally, both from the Spanish enclaves and from the Tiresur delegations in Portugal and Latin America. A unified management that will take advantage of resources, you will get synergies, and will optimize the quality of the processes.

All these improvements will have an impact on the client, who will notice the quality of the processes. a constant improvement of the service, not only through B2B but at all levels (customer service, logistics...)

Unprecedented success of the Tiresur summer campaign. The tire distribution giant has already distributed more than 60,000 beach inflatables to its customers so far in the promotion, exceeding all expectations.

The campaign It has had a great reception. Floats, armchairs and original flip-flop-shaped mattresses are flooding the workshops, serving as an attraction for an end customer who highly values this type of gift in the summer season.

The great investment What Tiresur has done with this promotion is clear. bearing fruit. Workshops are easily and quickly accumulating large quantities of gifts that they can pass on to their end customers, and that they receive for the mere fact of purchasing GT Radial and/or Ovation brand tires. One more tool that Tiresur has wanted to make available to workshops to help them increase traffic and sales of their business.

In addition, Tiresur clients have advertising material at your disposal in B2B. With a simple click you can easily download and print campaign posters to place in your establishment. Comprehensive support from its distributor, concerned that the summer season will be a shock to the workshops' accounts.

Due to the success of the promotion and the numerous photographs that Tiresur is publishing, receiving from the workshops, where inflatables occupy a very prominent place, a contest has been launched on the Tiresur Facebook (TiresurInternacional) where the prizes will be awarded. to the funniest and most original photo. The prize consists of a weekend in a picturesque stay for two people.

Now receiving gifts for your workshop has a prize! You just have to upload a funny image to Tiresur Internacional's Facebook in which the GT Radial and/or Ovation inflatables appear and participate.

Tiresur receives new recognition for its professional career as a successful company. On this occasion, it has been the prestigious Institute for Professional Excellence, who has awarded Tiresur the Gold Star for Professional Merit, a mark of guarantee and quality , which recognizes the effort and commitment to Excellence of the best companies and professionals.

The Institute for Professional Excellence is an organization founded with the intention of rewarding quality and certifying commitment of Institutions, Companies and Professionals from any sector within Spain. Among its Honorary Advisors it has such relevant personalities as, for example, H.R.H. Maria Luisa of Prussia, the Hon. Mr. Luis del Olmo or Mr. Emilio Butragueño.

The event took place at the Westin Palace Hotel in Madrid, collecting the award on behalf of Tiresur Mr. Javier Díaz, Manager Commercial in the downtown area. Thus, the company received recognition for its professional career as a distribution company, automotive after-sales, promotion and development of investment projects, in the company of others. award-winning companies as relevant on the national scene as Bonduelle (world leader in processed vegetables) or Acosta (elitist fashion brand), among others.

For Tiresur it is a pride that its business work is nationally recognized by entities of recognized prestige, completely objective and impartial, that analyze the quality of business management, solvency, solidity and success, as a result of a job well done. That this company is awarded by such high-level entities only reinforces the guarantee that comes with trusting a distributor like Tiresur, whose leadership in the market is reinforced by recognitions of this type.

Tiresur has just launched its summer mega campaign, launching a promotion in which it will deliver It gave its customers more than 100,000 direct gifts for the purchase of their tires. An unprecedented commitment in which it wants to reward the customers of its star brand in the Quality sector, GT Radial, as well as as well as customers of the Ovation brand, a reference brand in the Budget segment.

Thus, since last week and while supplies last, workshops acquire direct gifts for their purchases of GT Radial and Ovation, in both PCR and TBR, without any limitation by type of tire, model or rim. They accumulate purchases in biweekly periods and receive their gift deliveries in their workshop with the same periodicity.

Large size floats, armchairs and original inflatable mattresses in the shape of a flip-flop, all of them art. top quality asses and with their corresponding safety certificates and compliance with CE manufacturing regulations.

Tiresur has wanted to offer with this important investment in merchandising an effective commercial tool to its clients, enabling them to easily and quickly accumulate a high number of gifts (even greater in the case of the purchase of GT Radial tires, due to the higher value of the purchase) that they can ;n transfer to the final consumer, and it will surely help You will increase traffic and sales in your workshop.

 The campaign hopes to continue with the success with which it has just started and will continue for the next year. during the summer and while supplies last.