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Tiresur has had the exclusive distribution of the Kelly PCR brand for Spain since 2016. The great commercial progression that the firm has experienced since it was launched on the market two years ago has been decisive for The manufacturer Goodyear-Dunlop has once again placed its trust in the tire distributor, this time to sign the exclusive distribution of Kelly for its truck line. And a great manufacturer must go hand in hand with a  great distributor if you want to feel supported and sure that your brand is going to move in the market with the maximum guarantees of success.

For rim 20’’ and 22.5’’, Kelly's offer covers regional and mixed uses and applications, in its different versions of traction, steering or trailer, thus forming a complete range with a very competitive quality-price ratio.

Less consumption, more mileage, retreadability and fewer emissions. These are the main objectives that Goodyear-Dunlop imposes on the manufacturing of all its Kelly tires,  also adding the price variable as a differentiating and competitive factor.

In this way, all models in the Kelly range represent the best ally of modern transport fleets. For sale exclusively at Tiresur.

Resounding success. So We can rate the event that the tire dealer held as last Friday, April 13, in its new facilities in Madrid, with the exceptional presence of Antonio Lobato and Ainhoa Arbizu as presenters of the opening gala. Two great journalism professionals from the motor world, who made clear their professionalism, value and love for Tiresur.

And the inauguration of facilities like this I could only count on personalities of such high stature. The new Tiresur Madrid center houses more than 11,000 m², 10 loading docks, capacity for 200,000 tires, intelligent stock management systems, automated picking, automatic transport equipment ;nomo, a store for tire professionals…A center at the forefront of distribution. In short, an “in_Advance” center, a term that has not only been the slogan of the opening ceremony but has already become Tiresur's new claim, for perfectly defining the spirit of advancement and progress of the firm.

More than 400 people gathered at what we can describe as the event of the year for this company, which was supported by the assistance of the Excellency Mrs. Mayor of Getafe, Sara Hernández, along with other municipal representatives, collaborating entities and a large group of clients, as well as as the highest representatives of the main tire manufacturers, arriving from many different areas of the world.

In this way, attendees were able to walk around the exterior of the facilities upon arrival at the event, where they visited the stands of partners of the house such as Good Year/Dunlop, Bridgestone, Cooper or Triangle. The launches of Tiresur's new Agricultural and Motorcycle ranges also caught the attention of attendees, as well as the launches of Tiresur's new Agricultural and Motorcycle ranges. like the Teslas that were exhibited to announce the agreement signed by UBER and Tiresur as the exclusive supplier of Accelera tires for its premium service with Tesla vehicles.

Once inside the facilities, the event gave start at 7:30 p.m. and counted with the spectacular presentation of Lobato and Ainhoa, who in just over an hour gave a complete tour of the history, present and future of the company in the purest style of Formula 1 .

Music, Formula 1 simulators, Food trucks…a spectacular play of lights and sound surrounded the event. the room in a party in which the attendees participated, being pleasantly surprised by the deployment of media.

 

 

The company, which fulfills with this project one of the commitments acquired in its 85th anniversary, brings together the highest representatives of the main tire manufacturers, collaborating institutions and entities, clients and others partners from all over the world to celebrate with an event presented by journalists Antonio Lobato and Ainhoa Arbizu.

Tiresur opens a new logistics and commercial headquarters in Madrid. These are pioneering facilities in the tire distribution sector whose opening further reinforces the company's positioning as one of the national and international leaders in its line of business. .

The center, with direct access to the main communication routes, has more than 11,000 square meters of surface area that houses a warehouse with 200,000 units of tires. tires available, which brings the company's global stock to more than 500,000 tires. The center also has a specialized store for professionals in the sector and offers six daily deliveries, with a customer service area and an intelligent technological system for stock management and control, which allows optimizing the maximum the
performance of these modern facilities.

The company thus transfers its previous headquarters in Madrid in Leganés to this one located in Getafe and now has a total of 8 logistics centers in Spain, Portugal and Brazil, from where they cover more than 8,000 clients from 35 countries ;ses. In this way, "we demonstrate our vocation for closeness and customer service, streamlining even more the distribution and delivery processes, and our commitment to the continuous expansion of our business." "n and internationalization of the Tiresur brand," says its president, Antonio Mañas, for whom the inauguration of this new headquarters "also demonstrates our commitment to values such as innovation, quality and excellence of the service we provide.

Values that have accompanied the company throughout its 85 years of history and, by extension, every one of the challenges achieved and commemorative activities scheduled throughout 2018. For example, on the occasion of the anniversary and the inauguration of the new center, Tiresur has brought together clients and partners from all over the world to celebrate &ldquo "A very special event," explains the general director of Tiresur, Francisco García. “We wanted it to be a meeting point between all the people who make the day-to-day life of the company possible and also a sign of gratitude for their involvement and trust.&rdquo , adds the manager.

In_Advance
The event, presented by journalists Antonio Lobato and Ainhoa Arbizu, has also fulfilled another objective : make visible through its content and scenography that “Tiresur is a company in continuous movement, advancing towards new challenges such as the incorporation of agricultural and motorcycling but, above all, that he always tries to anticipate the needs of his clients, thus making them happy. "the easiest, fastest and most comfortable way," emphasizes the general director.

Thus The name of the event sums it up: ‘In_Advance’, whose concept has sought to recreate the organization of a Formula 1 Grand Prix. To achieve this, a wide audiovisual display has been developed, and the presentation of the event to professionals specialized in the world of motors such as Antonio Lobato and Ainhoa Arbizu. A gamification area has also been designed where guests will be able to enjoy music at the end of the gala, a catering service in food trucks or speed simulators where they can experience first-hand what the event is like. What it feels like to drive an F1 car.

Tiresur, a leading distributor both nationally and outside our borders, has just signed an agreement with the renowned tire brand UNIROYAL, for the exclusive distribution of its TBR line in Spain.

Starting this month of April, Tiresur will offer It will offer its customers a wide range of truck tires from this prestigious company, completing what is already one of the most complete and competitive portfolios in the replacement tire market.

< p>Uniroyal wanted to trust the Granada distributor again, after verifying the good progress of the alliance that was already signed months ago. with the company for its exclusive distribution of the TBR range in Portugal. Since the signing of the agreement, the brand has only grown in the neighboring country, and this has led a manufacturer of the magnitude and importance of Uniroyal to once again place its trust in Tiresur.

In this way, the manufacturer-distributor relationship is strengthened, taking another step in this symbiotic relationship in which the client-workshop is the last beneficiary, by having a quality brand. and reliability of Uniroyal, led by a leading distributor such as Tiresur, where service and credibility are its hallmarks.

 

2 unforgettable days. The city of Madrid witnessed the meeting held on February 16 and 17 for the celebration of the VIII Center's Auto Convention.

Around 200 attendees of the Center's Auto Associate Network met in the Spanish capital. Not only were they able to attend the presentation of the Center's Auto 2018 project, a business plan more renewed than ever and with highly anticipated content. There were also moments for camaraderie, the exchange of ideas, fun...and even competition!

The communication axis of this convention has been the motto OUR COMMITMENT IS YOU, a message that reflects a reality that has been the hallmark of the house:  the Commitment to the workshop, and which reflects in the group's header document for 2018 the commitments that, month after month, Tiresur intends to fulfill with each of its associated workshops.

When there is commitment among everyone The members of a group, when they work in the same direction and the help is mutual, we talk about a winning team. For this reason, and to commemorate this spirit of the Center's Auto Group, Tiresur has chosen the example of elite athletes from two great disciplines such as the world of football and motorsport, to celebrate its convention. n in two carefully selected enclaves: the Santiago Bernabéu Stadium and the Carlos Sainz Center's Karting & Business. A winning team, such as Real Madrid CF, and a born fighter, such as the recent winner of the Dakar, have been present in some way at the events organized for the network.

The convention began ; on Friday the 16th with an exclusive visit by the Center's Auto Group to the Santiago Bernabéu facilities, which culminated with the traditional gala dinner, this time in the stadium facilities.      

The next day, the long-awaited presentation of the stadium took place. n of the Center's Auto 2018 Project, where a wide representation of the great professionals who make up Tiresur's management team participated as speakers; Paco García as General Director, Mariano Fiamma as Commercial Director, Javier Díaz as Commercial Director of the Central Zone, Ricardo Moll as Marketing Director, Santiago Sánchez as Systems Director and Jose Antonio Abad as Agricultural Sales Director .  All of them experts of recognized prestige and with a long professional career in the world of tires. Each person in charge presented, through state-of-the-art audiovisual media, all the news and projects in which their Department is involved. working for and by the Center’s Auto network. The presentations of the new Motorcycle and Agricultural areas raised great expectations, given the imminent incorporation of these segments to the Tiresur portfolio.

After the presentation, a fun and fast-paced Karting competition where even the ladies had their own race and podium. In short, two unforgettable days where ties were strengthened and experiences were shared that enriched the entire group.

 

Tiresur closes the balance of 2017 with the satisfaction of having achieved a record profit. The group's turnover figure has risen to almost 110 million euros, an unprecedented result in the history of the company, which represents an increase of 31% compared to the previous year's index.< /p>

The policies of expansion and reinvestment of profits in the company's own growth seem to bear fruit. And the company's trademark is the commitment to continuous improvement of processes, the training of personnel to increase the specialization and professionalization of the human team, the constant innovation of all platforms, software and systems. management IT, investment in new facilities that improve stock capacity and optimize the company's logistics... so that all processes are in continuous evolution and improvement, always seeking business excellence.

In short, reinvest to grow, and grow to reinvest. A loop in which Tiresur has been installed for a long time and that seems to work in view of the results obtained in each financial year. Year after year, the numbers are surpassed, the map of the world is being redrawn with new enclaves in which Tiresur is already present. commercially present, and everything flows towards a horizon whose limits do not seem to be seen.

And already immersed in the current year, Tiresur expects to close 2018 with 134 million in turnover, continuing with the path of sustained growth from which it has no intention of moving away.