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During the XIV Convention of its network of associated workshops Center's Auto, held last weekend in Cordoba and organized by Tiresur, “GALA” was presented for the first time, the new virtual agent of Tiresur designed to help all customers find in a faster, more intuitive and natural way all the information related to the specific tires they need.

Although it is currently in development and the beta version will be presented shortly, GALA represents a great advance in terms of digitalization, offering an agile, precise and accessible solution that will facilitate the daily management of workshops. Thanks to its advanced technology, through the use of Artificial Intelligence, the virtual assistant will be able to perform optimized searches in real time, suggest personalized alternatives and provide detailed information on product availability, features and cost.

“Innovation is one of the pillars of our strategy for 2025 and GALA is a clear example of this”, they say from Tiresur. “GALA will join the team, increasing it, since we want to provide our clients with tools that improve the efficiency of their time and allow them to further optimize their shopping experience”. The introduction of this virtual agent, which uses natural language and is capable of performing complex searches to offer the best solutions, is another step towards the transformation and personalization of the service.

With the introduction of Artificial Intelligence in its processes, Tiresur reaffirms, once again, its commitment to transformation, offering advanced technological solutions to facilitate access to information for all its customers.

At the XIV Annual Convention of the Center's Auto network of associated workshops, held last weekend in Córdoba and organized by Tiresur, the network's strategy for 2025 was presented, as well as the new developments planned for this year.

During the Convention, the manufacturer Michelin, which had a very prominent presence, actively participated in the opening day, presenting all the support it will provide to the Center's Auto network and its specific value proposition, which strengthens the partner position between both.

As an example of this, during the exhibition, Michelin announced a series of actions specifically designed to provide extra added value and which will serve to boost the activity of the workshops and promote training through a special program linked to the brand's products.

During the Convention, the close collaboration between the distributor and the manufacturer was evident, with the latter providing its experience and leadership in innovation, quality and sustainability. It also represents a boost to the transformation and competitiveness of workshops, in line with Center's Auto's strategy for 2025, based on optimizing workshop management and customer service.

“Michelin's support as a leading partner of Center's Auto is a great step for our network. Our partners will be able to enjoy many advantages and a top quality product offering," said Paco García, general manager of Tiresur.

Since opening its sixth warehouse in the Peninsula a few months ago, located in Burgos, Tiresur has established itself as one of the main tyre distributors in the premium segment throughout Spain thanks to its wide product portfolio, immediate availability, fast delivery and great competitiveness.

Last weekend, the city of Córdoba hosted the 14th edition of the Convention of the network of associated workshops Center's Auto, managed by Tiresur. The event, which brought together professionals from the sector for two days, had the prominent presence of leading brands such as Michelin and became a key space for the presentation of the strategy that the network will follow during the coming months.

Under the central axis of transformation and innovation, fundamental pillars of the network's strategy, this annual event served The event will serve as a platform for the premiere of numerous new products from all segments developed this year by such well-known brands as Giti, GT Radial, Triangle, Austone and Ovation. As a novelty, during these days, attendees also had the opportunity to learn first-hand about the latest developments from Michelin, which this year becomes a strategic partner of Center's Auto. Market trends were also discussed, as well as the roadmap that will mark the future of the company. the evolution of the network of workshops during 2025, which is marked by a strong commitment to innovation, improvement in customer services and the promotion of new technological solutions that will facilitate the day-to-day life of workshops.

“Transformation and innovation are not just concepts, but the key to guaranteeing competitiveness in a sector in constant evolution. At Center´s Auto, we continue to bet on providing our associated workshops with tools and strategies that allow them to continue growing and offering the best service”, he highlighted Paco García, general manager of Tiresur.

The 14th Annual Convention of the Center's Auto workshop network reaffirms Tiresur's commitment to the evolution of the sector, consolidating its position as a benchmark in the field of tire distribution. With an eye to the future, the Center's Auto network is ready to face 2025 with great challenges and new opportunities for growth.

Tiresur, the leading tyre distributor in Spain, and Neumáticos Km0, a benchmark in the sale of tyres for passenger cars, vans and 4x4s in the Community of Madrid, have renewed their collaboration agreement, consolidating a strategic alliance that reinforces their commitment to quality and service. The first agreement between the two companies was signed more than 10 years ago, marking the beginning of a relationship based on trust and operational excellence.

This renewal represents the continuation of a relationship that has allowed both partners to offer end users high added value products. Thanks to this agreement, Neumáticos Km0 will continue to trusting Tiresur as its reference supplier in tyres, thus guaranteeing an efficient supply and an offer adapted to the needs of the market.

"We are delighted to renew our alliance with Neumáticos Km0, a strategic partner with whom we share values of quality and excellence in service," highlights Paco García, international general manager of Tiresur.

For its part, Neumáticos Km0 has also expressed its satisfaction with the renewal of the agreement, highlighting the reliability and professionalism of Tiresur as key factors in the continuity of this relationship over the years. "This collaboration allows us to continue improving our ability to respond to market demands, as well as strengthen our position in the sector," says Israel Gutiérrez, owner of Neumáticos Km0.

With this renewal, Tiresur and Neumáticos Km0 reaffirm their commitment to continuous improvement and customer satisfaction, ensuring a differential value proposition in the market.

Tiresur, a leading tyre distributor in the Iberian Peninsula, is expanding its already extensive catalogue with the introduction of the new SeasonX Van TA702 tyre from Triangle, specifically designed for vans and commercial vehicles. This all-season tyre stands out for its outstanding performance in a wide variety of weather conditions. With an optimal balance between safety, durability and efficiency, the SeasonX Van TA702 is an ideal solution for professionals looking for versatility and reliability all year round.  Outstanding performance in all seasons

The SeasonX Van TA702 offers exceptional traction and grip, having been designed to perform on both dry and wet surfaces, with outstanding behaviour on snow thanks to its advanced compound and innovative tread pattern. The high density of sipes and circumferential serrated grooves it features improve wet traction and cornering stability, ensuring safe handling and braking in adverse conditions.  Its high-density continuous centre blocks provide greater tread stability, optimising tyre contact with the ground and maximising wear resistance for a long service life. With zigzag circumferential grooves, this optimised design ensures rapid water drainage, improves grip on snow and significantly reduces noise, contributing to a more comfortable and efficient ride. Thanks to its innovative design, this model not only improves vehicle performance, but also reduces carbon emissions and contributes to fuel savings, aligning with the sustainability demands of the sector.

The SeasonX Van TA702 is Available in sizes for 15 and 16 inch rims, with widths ranging from 185 to 235, adapting to the needs of different types of vans and commercial vehicles. With this new addition, Tiresur reaffirms its commitment to innovation and quality, offering solutions that combine performance, safety and respect for the environment.

For more information on the SeasonX Van TA702 tyre, customers can visit the dealer's sales platform or contact their sales team directly.

Tiresur, a leading tire distributor, is strengthening its growth strategy and position as a benchmark for quality and technology by incorporating the prestigious Kumho Tire brand into its catalog.

The arrival of Kumho at Tiresur not only expands its product range, but also reaffirms its commitment to offering leading brands that respond to the needs of today's market. Kumho, a Korean brand with more than 60 years of experience and presence in more than 180 countries, is distinguished by its focus on developing cutting-edge products and its commitment to sustainability. This collaboration is part of Tiresur's strategy to lead in the premium segment, providing its customers with tires that combine design, technology and performance.

"The incorporation of Kumho is a significant step in our value proposition. It is a brand that provides cutting-edge technology and reliability, something that allows us to meet the most demanding demands of our customers in segments such as SUV, 4x4 and light vehicles" say Tiresur.

The incorporation of Kumho Tire is aligned with Tiresur's commitment to provide sustainable and high-performance options. In this way, Kumho, which stands out in the manufacture of efficient and ecological tires, brings to Tiresur its line of products designed to meet the needs of the most demanding customers. with fuel consumption reduction technology and carbon footprint optimization, elements that are increasingly valued in the market.

The collaboration with Kumho not only strengthens Tiresur's product offering, but also consolidates its position as one of the tire distributors with the greatest presence and coverage in Spain. This alliance is part of Tiresur's strategy to offer products and services that respond to the changing needs of a constantly evolving market.