News

17 October, 2022

The attending workshops enjoy a few days of rest and fun in a luxurious resort in Riviera Maya, Mexico.

Granada, October 14, 2022. A 5-star resort located in the middle of the jungle and in front of the shore of the crystalline waters of Playa del Carmen, one of the areas with the greatest attraction of the Riviera Maya, has been the place chosen for the 2022 incentive trip of the workshops associated with the Center's Auto network, of the Grenadian tire distributor Tiresur.

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Three years have passed since the Center's Auto family traveled to Punta Cana (Dominican Republic ) and two occasions in which the pandemic delayed the the event, so, for the occasion, Tiresur wanted to recover total normality by returning to the destination announced already in 2020, an even more spectacular place. This time in Mexico they have been able to enjoy the local culture, visit cenotes and, as could not be otherwise, they have had the pleasure of seeing in first person the most spectacular Mayan ruins in the world, Chichen Itza. . In this way and with this idyllic and paradisiacal environment as a background, the Center's Auto family has decided to strengthen ties with both the new workshops and those that make up the group since the beginning, more than 10 years ago. years. To achieve this, Tiresur has organized countless recreational activities, such as a visit to the largest nightclub in Mexico, Coco Bongo; like this as a work meeting in which the associates have been able to learn more about the work that the distributor carries out together with some of its exclusive brands, such as Giti, GT Radial or Triangle, partners of this transoceanic adventure .

A great experience that is part of the rewards package that Tiresur offers to all those tire professionals who decide to join to its network and which gives way to the group's next event, the twelfth edition of the Center's Auto convention.

4 July, 2022

The #somosverano promotion, accessible from its b2b sales platform, already has the participation of more than 4,000 customers

Granada, July 4, 2022. After the success of last year's summer campaign, Tiresur hopes to close the campaign's figures current, focused on tires for tourism, 4x4/SUV and van (PCR), around 20,000 items delivered, reaching, once again, the é success in building loyalty for its exclusive brands Giti, GT Radial, Triangle and Ovation.

In this way, the Granada distributor intends to flood the workshops with summer items so that they can carry out their own sell out campaigns, taking advantage of the push that comes with sales during the summer season, one of the most relevant periods for the sector, since The volume of operations increases very significantly due, mainly, to the fine-tuning of the vehicles due to the trips derived from the summer holidays.

Simple dynamics (“Purchase, "accumulate and redeem", with a wide catalog of items to choose from and the presence of a new exclusive distribution brand in the Quality segment (Giti), the benchmark summer promotion enters its final stretch and Tiresur hopes to attract all those workshops that have not yet registered any purchases on its B2B platform through the support that only a supplier of such caliber can offer: tight and on-time delivery times, one of the largest stocks of tires on the Iberian Peninsula (more than 650,000) and firm and constant support to its customers, especially when they need it most.

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Tiresur is one of the main distributors of tires for passenger cars, 4x4/SUV, vans, light trucks (PCR), heavy trucks and buses (TBR). ), industrial (OTR) and agriculture (AGR) of the Iberian Peninsula, with a wide catalog that includes both Budget, Quality and Premium brands, some of them with exclusive distribution such as Giti, recently incorporation, GT Radial, Triangle and Ovation, and a stock made up of more than 650,000 tires.

Founded in 1934 in Granada where its headquarters are located, Tiresur is Also present in Portugal, Brazil and Panama.

For further information  < /p>

Marketing and Communication Department

marketing@tiresur.com< /strong>

Phone: 608 224 201

24 May, 2022

Granada, May 24, 2022. Under the motto “#SOMOSVERANO” Tiresur launches the most anticipated promotion of the year, with which they plan to deliver more than 20,000 electronics, summer and gift items to help boost sales summer of the workshops.

The Granada distributor resumes the dynamics of last year for its now, classic, summer campaign and offers the workshop tools that increase its competitiveness when purchasing tires through its B2B sales platform. To do this, they have made 30 different types of gifts available to their clients. How to get them? The dynamics are very simple, since all purchases of passenger, 4x4/SUV and van tires from the brands distributed exclusively by Tiresur (Giti, GT Radial, Triangle and Ovation) add points that can be They will be exchanged for gifts in a comfortable and easy way through the section created specifically for this campaign in your B2B tool. Through this you can keep up to date with points earned and redeemed, gifts requested, as well as how to track the order.

The #SOMOSVERANO promotion is now running. It is active and will remain available until the month of July, thus covering the busiest period of the summer season, with the intention that the workshops can extend it throughout the summer.

*****

Tiresur is one of the main distributors of tires for passenger cars, 4x4/SUV, vans, light trucks (PCR), heavy trucks and buses (TBR), industrial (OTR) and agriculture (AGR) on the Iberian Peninsula. rich, with a wide catalog that includes both Budget, Quality and Premium brands, some of them with exclusive distribution such as Giti, recently incorporated, GT Radial, Triangle and Ovation, and a stock made up of more ;s of 650,000 tires.

Founded in 1934 in Granada where its headquarters are located, Tiresur is Also present in Portugal, Brazil and Panama.

For further information  < /p>

Marketing and Communication Department

marketing@tiresur.com< /strong>

Phone: 608 224 201

4 May, 2022

A new edition of FIMA and another resounding success for Tiresur given the large influx of people who have passed by the stand that is next to MRL, a brand of agricultural tires sold exclusively at the Granada distributor, has been presented at the most recent edition of the most important agricultural fair on the national scene. p>

Tiresur attended this new event as a proud representative of MRL, a brand that we distribute exclusively in Spain and Portugal. 120 m2 of stand where some of the distributor's greatest exponents gathered, such as Paco García (General Director), Juan Tomás Conde (Country Manager Spain ) or Javier Ibáñez (Commercial Director TBR, Agro and OTR) in order to attend the multiple meetings arranged for the event.  Some of MRL's best-selling models could also be seen there. Agricultural, truck or industrial,MRL's offer continues to be one of the most complete on the market.  With a wide range of measurements, large investments in R&D and manufacturing plants with the most current technology, its latest generation tires They are presented as a safe bet for the workshop,ensuring the satisfaction of the end customer.

The setting of the fair also served for the manufacturer and distributor to strengthen the alliance that began in 2018 and is expected to last for a long time, given the great level of satisfaction that has been professed by the manufacturer and the brand representatives who attended the exhibition.

In short, the passage of Tiresur and MRL through FIMA closes with a high number of attendees at its stand and with a reinforced presence in which both partners have decided to continue working.

29 March, 2022

The network of associated workshopsCenter’s Auto celebrated its XI Convention this weekend ;n Nacional with a resounding success in attendance and participation. Under the motto “#yosoycentersauto” and “#somostured”, on this occasion more than 160 people gathered in an environment as impressive as the city of Granada, where the group's headquarters are located.< /p>

It was during March 25 and 26 when the great family that forms the network Center&rsquo ;s Auto has been able to live an unforgettable experience, where both work days and spaces for leisure and culture have had a place.

It was the past Friday when the groupCenter’s Auto welcomed its associates at the magnificent Hotel Barceló; Congress (5*). During the afternoon of this same day, it was possible to attend the conference that the members of Tiresur, a tire distributor that is behind the management of the network, and the group's top managers such as Francisco García, International General Director, and Juan Tomás Conde, Country Manager Spain, offered the participants and during which the a deep balance and analysis of the years 2020 and 2021, as well as As well as the new developments that will take place during the year 2022 were also presented. An exhibition that demonstrated, once again, the professionalism and good work of the people behind the management of the network of associated workshops, not only because of the interest of the contents presented but because of the modernity of the staging, with a high audiovisual content.

After the presentation of the data, a magnificent dinner took place in which the impressive setting of the Alhambra made Host an exquisite evening at Carmen de los Chapiteles. After this glorious night, on Saturday it was possible to enjoy a guided tour of the center of the capital, as well as as well as several driving tests, knowing first-hand the behavior of several Giti models, a Quality brand distributed exclusively by Tiresur. The event took place at the Mike G circuit in Guadix, obtaining a very high rating from the associates there. gathered.

As a final touch, the morning ended with with lunch in the majestic space of the Huerta del Sello, a 19th century farm located in the Granada plain. There The 11th Center's Auto Convention came to an end with Juan Tomás Conde's thank-you speech and the now traditional group photo.

24 January, 2022

Tiresur confirms a positive balance and continues its growth compared to 2020 and 2019 in a year marked by instability and post-COVID-19 effects.

Despite the latest blows of COVID-19, the supply crisis and the continuous rise in prices, Grupo AM-Tiresur surprises again one more year and exceeds the figures of all previous years, reaching 143 million euros in turnover (Spain, Portugal, Brazil and Panama), with an EBITDA of 7.4 million. Thus, its growth stands at 20%, consecrating the path of development and progression since the business holding company began its journey in 1934.

Characterized by its constant As progress continues, the company continues to invest, despite the uncertainty experienced in recent years. The investment, one of its fundamental pillars, has been seen, once again, materialized in the modern 24,000 square meter warehouse that Tiresur inaugurated in Portugal last September. A new logistics point that reinforces the strong position of the distributor in the Iberian Peninsula.

Another of the fundamental pillars that continues to lead Tiresur on the path of growth is the greatest xima for excellence in customer service, making quality and service two of its flagships. We move with you , a motto that has accompanied the distributor since its inception, seems to be the leitmotif that drives them to improve day by day with a very specifically in mind: maintain closeness with your clients. Thus, its powerful B2B tool confirms this with a 5% increase in visits registered during 2021 and a 10% increase in orders placed through it. Closeness that is also reflected in the trust placed in them by the workshops that are part of the Center's Auto associate network. A consolidated project that adds new partners year after year and that already has more than 140 members in Spain and Portugal.

Unstoppable, the Granada distributor has taken over one of the ranges of tires on the market, incorporating year after year new exclusive distribution brands, such as Giti, the latest and most powerful addition to its catalog for PCR (passenger car, SUV/4x4 and van) and TBR (truck) in the Quality segment.

In short, it is this constant progress and growth, despite the difficulties, that ratifies the solidity and strength of Grupo AM – Tiresur despite a scenario as changing as the current one.