News

New Ovation VI SPORT: The balance between high performance and profitability for the professional

In a B2B market where workshops seek to maximize margins without compromising the safety of the end customer, at Tiresur we announce the arrival of the Ovation VI-SPORT. This model joins our exclusive portfolio to meet the demands of the ultra-high-performance (UHP) segment with cost competitiveness leading the "budget" category.

Competitive advantages for your business

The VI-SPORT is not just a sports tire; It is a logistical and commercial solution designed for today's vehicle fleet:

Safety and Control: Thanks to its advanced silica compound and four longitudinal grooves, it guarantees optimal drainage and minimizes the risk of aquaplaning.

Operational Efficiency: Its low rolling resistance reduces fuel consumption, a key selling point for customer loyalty.

Acoustic Comfort: The optimized tread design drastically reduces noise, improving the driving experience.

Total Coverage and Availability

We understand that availability It is critical for the traditional sales channel. Therefore, we offer a range that spans from 15 to 19 inches, including reinforced (XL) options and high speed ratings. As one of the main distributors on the Iberian Peninsula with a stock of more than 1,200,000 tires, we guarantee that the Ovation VI-SPORT will be in your workshop when you need it. The addition of the VI-SPORT allows our sales network to offer a product that does not compromise on safety or comfort, while maintaining the price positioning that the market currently demands. Tiresur Commercial Department.

Looking to optimize your stock with high-turnover products? Contact your sales manager or access our B2B platform to check out exclusive measures and conditions.

GT Radial SportActive 2 evo and FE2 evo: The evolution of performance arrives at Tiresur

In the tire distribution sector, profitability is based on two pillars: high-quality product and immediate availability. At Tiresur, as exclusive distributors of GT Radial, we announce the launch in the Spanish market of the new generation SportActive 2 evo and FE2 evo.

These models are not just an update; They represent a significant leap forward in safety and efficiency, backed by the rigorous tests of AutoBild 2026.

SportActive 2 evo: Dynamic control for the UHP segment

Designed for drivers who demand sporty control, the new SportActive 2 evo improves braking and handling by between 2% and 9% on both dry and wet surfaces.

Certified Safety:Rated "Good" by AutoBild, placing it in the Top 10 against premium brands.

Wet Specialist:Top score in cornering aquaplaning, a critical factor for end-user safety.

Optimized For the Workshop: Initially available in 19 sizes (17" to 20" wheels), covering the highest-turnover segments of the current market.

Ride Quietness:Notable as the quietest in its class, making it an ideal choice for electric vehicles (EVs).

Sustainability and Performance:Improves wet grip and fuel efficiency, reducing operating costs per kilometer.

Differential Value for the Professional: The "Tiresur Seal"

For a workshop or large account, tire quality is only half the equation. At Tiresur, we ensure the other half through:

State-of-the-art Logistics:With 5 logistics centers on the peninsula and a stock of more than 000,000 tires, we guarantee that the product is in your workshop when you need it.

Brand Support:As an exclusive distributor, Tiresur offers you marketing tools and direct technical training from the manufacturer.

Volume Profitability:Programs designed to maximize your profit margin on exclusively distributed products.

Ready to raise the standard of your workshop?

Check the availability of the evo range on our B2B platform or contact your sales manager.

Tiresur: We move with you.

GitiSportS2+: "Exemplary" Performance and Electrical Versatility for Your Workshop

The ultra-high-performance (UHP) segment has a new benchmark in balance and profitability. The GitiSportS2+ has just debuted in the European market with the highest rating of "Exemplary" awarded by the prestigious magazine AutoBild.

For the tire professional, this launch is not just a technical innovation; It is a strategic opportunity to offer an elite product with an unbeatable price-quality ratio.

Proven success: Top 5 in safety and braking

In a comprehensive comparison against 50 competitors, the GitiSportS2+ achieved the fourth position overall. The conversion data for the end customer is clear:

Guaranteed safety: a total braking distance of only 42.5 meters (80 km/h in wet conditions and 100 km/h in dry conditions), placing it in the Top 5 against brands with a much higher price tag.

AdvanZtech Technology: Thanks to its new compound, it improves braking by 8% in wet conditions and 2% in dry conditions compared to the previous generation.

One tire, all powertrains (EV Ready)

Efficient stock management is key to the profitability of large accounts and workshops. The GitiSportS2+ incorporates the AdvanZtech EV Ready seal, certifying its optimization for:

• Internal combustion vehicles.
• Hybrids.
• Battery electric vehicles.

This versatility allows the workshop to respond to new mobility needs without multiplying the number of part numbers in stock.

Availability and Sizes

As the exclusive distributor of Giti, at Tiresur we guarantee the availability of this model, which will arrive this spring of 2026. The initial launch will cover 19 sizes for rims between 17 and 20 inches, the core of today's SUV and sports segment.

"The new GitiSportS2+ is a testament to performance that maintains the sustainability and mileage criteria essential for the daily driver"; Fabio Pecci-Boriani, Product Planning Director at Giti Tire Europe.

In the competitive transport sector, operational efficiency is not an option, it's a necessity. Tiresur is strengthening its catalog of truck and bus (TBR) tires with the launch of the Celestis CUC, a JK Tyre solution designed under advanced engineering standards to optimize cost per kilometer.

Versatility: One tire for all positions

One of the biggest logistical challenges for fleet managers is inventory management. The Celestis CUC solves this problem thanks to its Semi-Lug pattern design, which allows it to be mounted in any position on the vehicle.

Stock efficiency: Being suitable for all axles, it drastically reduces the investment required in tied-up inventory.

Full homologation: Certified for steering and drive axles on rigid trucks, articulated trucks, and buses.

Engineered for durability and retreadability

The premium performance of the Celestis CUC is supported by two key technical pillars that directly impact profitability by volume:

Advanced Thermal Management: Its deep buttress window ensures optimal cooling on long journeys, protecting the tire's internal structure.

Sustainability (Second Life): Equipped with an under-tread rubber compound, it facilitates multiple retreads, extending the product's life cycle and improving the return on investment for large accounts.

Technical Specifications and Load Capacity

The range covers the critical dimensions of today's market: 13R22.5, 315/80R22.5 and 385/65R22.5. Special mention should be made of the 385/65R22.5 model, designed for demanding applications with a load capacity of up to 5,000 kg (index 164/158), ensuring reliability in the most severe conditions.

The workshop's strategic ally

With the logistical support of Tiresur —with more than 1,000,000 tires in stock and an international presence— the Celestis CUC is positioned as the smart choice for the professional seeking a true balance between innovation, safety, and profitability.

XV Centers Auto Convention: 15 Years Transforming the Profitability of the Professional Workshop

The city of Toledo hosted the XV Annual Centers Auto Convention, an event that brought together more than 220 professionals from Spain and Portugal under the strategic motto: "Transforming the Path". Beyond celebrating these 15 years of success, the meeting served to consolidate the key principles that will define the competitiveness of our members in 2026.

Cutting-edge Logistics: The Engine of Your Business

For a workshop, profitability begins with availability. At Tiresur, as a strategic partner of the network, we guarantee unparalleled operational support:

• Immediate response capacity: We have a network of 17 warehouses which allows us to manage a stock of over 1,000,000 tires.
• Margin optimization: The exclusive distribution of brands such as Giti, GT Radial, Triangle and Ovation allows our associates to operate with high-quality products and protected margins, far from the price war of the retail channel.

B2B Strategy: Real solutions for the professional

The automotive sector It faces critical challenges: digitalization, new demands for mobility and sustainability. During the technical workshops in Toledo, the key tools were defined so that the workshop not only adapts, but leads this transformation:

• Continuous training: We raise the technical profile of the workshop to meet the demands of the modern vehicle.
• Operational digitization: Improvement of lead generation and fleet management processes to ensure workload.
• Sustainability: Integration of responsible practices that generate added value for the end customer and operational efficiency for the business.

An unwavering commitment to Our mission is clear: to be the first choice in tire distribution for the specialized professional. We operate under the values of transparency and honesty, building long-term relationships of trust that ensure the complete satisfaction of our partners and key accounts. As Tiresur's management emphasizes: "Toledo has been the perfect setting to project the challenges of 2026, where collaboration and technical training will make the competitive difference." Looking for a partner that guarantees your supply and boosts your profitability through volume? At Tiresur, we move with you.

All Season 2026 Catalogue: High-Profit Solutions for the Professional Workshop

In a market where the end customer demands versatility, the All Season range is consolidating itself as the smartest investment for tire professionals. At Tiresur, we're reinforcing our 2026 proposal with a catalog designed to cover every segment of the vehicle fleet, guaranteeing that your workshop will never lose a sale due to lack of stock.

Quality Segment: The balance between safety and margin

For workshops looking to offer advanced technology with a competitive margin, we highlight our exclusive distribution brands:

• Passenger Cars and SUVs: The new GitiAllSeason AS2 and the GT Radial Climate Active (incorporated in 2025) lead in urban environments and variable climates.
• Vans (Last Mile): We're optimizing the offer for professionals of transport with models such as the GitiVanAllSeason LA1 and the GT Radial Maxmiler AllSeason 2, designed for maximum grip on wet surfaces.

Total Coverage: From Premium to Budget

Our portfolio structure allows professionals to adapt to any budget without sacrificing quality:

• Premium Range:Full availability of leading brands such as Michelin, Bridgestone, Continental, Goodyear, and Pirelli.
• Budget Range:Highly competitive with the Fixclime SP-401 model from Austone, ideal for maximizing sales volume in the economy segment.

The Value of a Strategic Partner

With more than 90 years of history (founded in 1934), at Tiresur we don't just deliver tires; we deliver availability. We have a network of 17 warehouses and a stock of over 1,200,000 tires to ensure the product arrives at your workshop when you need it. Looking to optimize your workshop's purchases for the 2026 season? As exclusive distributors of brands like Giti and GT Radial, we offer conditions that boost profitability through volume. Find the tire you need on our B2B platform.