News

Tiresur, an international tire distributor and a leader in the sector in the Iberian Peninsula, is adding the Celestis brand to its portfolio, specializing exclusively in truck tires. This new addition reinforces Tiresur's position in the TBR segment, with an offering focused on durability, performance, and operational efficiency.

Designed to meet the demands of professional transport, Celestis offers a robust and competitive range, developed to maximize the profitability of workshops, fleets, and professionals in the sector. Its products are prepared to perform in severe conditions thanks to their quality and a practical approach adapted to the day-to-day of road transport.

Celestis is part of the JK Tyre group, one of the largest tire manufacturers worldwide, with more than 40 years of experience in the development of radial technology and a presence in more than 100 countries. Its production, backed by 11 sustainable plants in India and Mexico, reaches 35 million tires per year and is supported by cutting-edge innovation centers such as the Raghupati Singhania Center of Excellence.

For Tiresur, this new brand represents an opportunity to continue growing in a key segment such as the commercial vehicle segment, providing the market with a competitive, reliable alternative adapted to the real needs of professionals. Celestis thus joins a portfolio that continues to gain in value, specialization, and market coverage.

Tiresur, an international tire distributor and industry leader in the Iberian Peninsula, announces the official launch of GALA, its new virtual agent based on artificial intelligence. Presented for the first time last February at the 14th Center's Auto Annual Convention, GALA is now fully operational, integrating into the purchasing and customer service process of workshops.

With this step, Tiresur takes a decisive leap in its digital innovation strategy, offering its customers a pioneering tool, custom-designed and focused on improving efficiency, user experience and service quality.

Custom-made technology, designed for the day-to-day work of the workshop

GALA is not a standard solution, but an artificial intelligence developed specifically for Tiresur. Connected in real time to the company's ERP, it allows you to:

• Search for and recommend tires.
• Place orders conversationally, without having to write.
• Generate incidents and resolve queries instantly.
• Access technical or commercial information just by asking.
• Operate 24/7, with total precision and without waiting times.

All this with an intuitive interface and a focus on speed, autonomy, and customization.

A milestone in Tiresur's digital strategy

The development of GALA is one of Tiresur's strategic pillars for this year 2025. Built on the real needs of its workshops and with a vision for future growth, Tiresur's international general manager, Paco García, stated that with GALA they are taking a firm step towards intelligent digitalization:

“It's not just about automating processes, but about truly improving our customers' experience. We want workshops to work better, faster and with more control. GALA was born for this and will continue to evolve with them.”

What What makes GALA different?

• Full availability: operates 24 hours a day, 7 days a week.
• Natural conversation: just speak, no typing, and GALA responds.
• Real-time catalog: always up-to-date, error-free.
• Personalized attention: each workshop receives suggestions based on its activity.
• No learning curve: ready to use, no prior training required.

Initially available in Spanish and as a first for Center's Auto partner workshops, GALA will continue to improve with new features that will be developed based on user demands. Tiresur's roadmap focuses on useful, practical, and scalable artificial intelligence that will be replicated for the Portuguese market in the near future.

QUICK SHEET

• Name: GALA
• Operational launch: June 12, 2025
• Platform: Google Play Store and soon on the Apple Store
• Targets: Professional workshops
• Available languages: Spanish
• Functions: tire search and recommendation, orders, incidents, information query, conversational support
• Technology: Custom-developed AI, trained in-house, connected to the ERP
• Compatibility: app available for Android 8 or higher and soon available for iOS 15 or higher

Tiresur, an international tire distributor and one of the industry leaders in the Iberian Peninsula, announces the incorporation of Doublestar as a new brand in its portfolio for the passenger car, van, and 4x4/SUV segments, consolidating its distribution in Spain and Portugal.

This launch follows eight years of successful collaboration within the framework of exclusive distribution for a partial market. Now, Doublestar is fully integrated as a total market brand for both countries, expanding its presence and availability in the Tiresur professional network.

An international benchmark, Doublestar was founded in 1921 and has more than a century of industrial experience. It is currently among the 500 most influential brands in Asia and the 500 most valuable brands in China, endorsing its position as a prestigious global manufacturer.

Doublestar Group has established itself as a diversified international group and a leader in intelligent tire manufacturing in China. It was also the first company in the sector to have 4.0 factories for the comprehensive production of PCR (passenger car) and TBR (truck) tires.

The expansion of this alliance reinforces Tiresur's commitment to innovation, quality, and diversification, positioning Doublestar as a competitive and strategic option for the Iberian market.

“Expanding our relationship with Doublestar and turning it into a total-market brand in Spain and Portugal is part of our sustainable growth strategy. "It means offering our customers a proven quality solution, backed by a company with a modern and long-term industrial vision," Tiresur emphasizes.

With this addition, Tiresur continues to strengthen its position as a trusted supplier in the professional channel, reaffirming its leadership in tire distribution in the Iberian Peninsula.

Following the official announcement last February during the 14th Center’s Auto Annual Convention, the Michelin Xclusive program is now fully active in the workshop network, marking a new milestone in the collaboration agreement between Tiresur and Michelin.

Workshops associated with the Center’s Auto network have already begun to benefit from the numerous advantages offered by this exclusive program, including gifts and training activities. This implementation phase reinforces Center’s Auto's commitment to excellence in service and the continuous improvement of its workshops, focusing on professionalization, profitability, and customer experience.

“The operational launch of the Michelin Xclusive program in our network is excellent news. Our workshops can enjoy a program that will allow them offer an even more competitive service," said Paco García, general manager of Tiresur.

This push is aligned with Center's Auto's strategic objectives for 2025, which focus on workshop modernization, management efficiency, and access to resources that boost growth.

The cooperation between Tiresur and Michelin is thus consolidated, combining the distributor's knowledge with the manufacturer's global leadership and offering workshops a high-value proposition.

Giti Tire Motorsport by WS Racing fielded an all-BMW line-up during the traditional 70th running of the ADAC Westfalenfahrt, the opening round of the ADAC Nürburgring Langstrecken-Serie (NLS).

Drivers Carrie Schreiner, Fabienne Wohlwend and Janina Schall, supported by an all-female team and management, set a lap time of 8:44.036 minutes, the second-fastest of the entire race in its class. However, a loss of power shortly before the finish forced the car to be retired for safety reasons.

The BMW 325i (SP4) experienced a highly successful weekend, qualifying and finishing in first place in their class. In addition, two BMW 330i cars entered the VT2-RWD class and a BMW M240i competed in the M240i Racing Cup.

All cars ran on GitiCompete GTR1 tires, part of a comprehensive range of competition models used at events around the world.

With a total of 114 cars on the starting grid and a high volume of tickets sold, this event became the second best-attended season opener on record. The next round for Giti Tire Motorsport by WS Racing in the ADAC Nürburgring Endurance Series will take place on April 26, 2025.