News

All Season 2026 Catalogue: High-Profit Solutions for the Professional Workshop

In a market where the end customer demands versatility, the All Season range is consolidating itself as the smartest investment for tire professionals. At Tiresur, we're reinforcing our 2026 proposal with a catalog designed to cover every segment of the vehicle fleet, guaranteeing that your workshop will never lose a sale due to lack of stock.

Quality Segment: The balance between safety and margin

For workshops looking to offer advanced technology with a competitive margin, we highlight our exclusive distribution brands:

• Passenger Cars and SUVs: The new GitiAllSeason AS2 and the GT Radial Climate Active (incorporated in 2025) lead in urban environments and variable climates.
• Vans (Last Mile): We're optimizing the offer for professionals of transport with models such as the GitiVanAllSeason LA1 and the GT Radial Maxmiler AllSeason 2, designed for maximum grip on wet surfaces.

Total Coverage: From Premium to Budget

Our portfolio structure allows professionals to adapt to any budget without sacrificing quality:

• Premium Range:Full availability of leading brands such as Michelin, Bridgestone, Continental, Goodyear, and Pirelli.
• Budget Range:Highly competitive with the Fixclime SP-401 model from Austone, ideal for maximizing sales volume in the economy segment.

The Value of a Strategic Partner

With more than 90 years of history (founded in 1934), at Tiresur we don't just deliver tires; we deliver availability. We have a network of 17 warehouses and a stock of over 1,200,000 tires to ensure the product arrives at your workshop when you need it. Looking to optimize your workshop's purchases for the 2026 season? As exclusive distributors of brands like Giti and GT Radial, we offer conditions that boost profitability through volume. Find the tire you need on our B2B platform.

Accelera and Tiresur: Leading the Distribution of High-Precision Tires with DeltaX Technology

In an increasingly competitive B2B market, technical differentiation is the key to profitability for the professional workshop. Tiresur, as a strategic partner in tire distribution, presents the evolution of Accelera: the implementation of DeltaX Technology¹.

This alliance allows our customers to access a range of products where digital manufacturing eliminates human error, guaranteeing a superior quality final product and total control.

DeltaX: Digital Precision for Workshop Efficiency

The basis of Accelera's qualitative leap is its digital manufacturing ecosystem, called DeltaX Technology. For the professional, this translates into:

• Design controlled entirely by digital systems, ensuring total precision at every stage of production.
• Reduction of after-sales incidents: By eliminating manufacturing errors, tires with greater comfort and protection are obtained.
• Advanced Safety Engineering: Development of tires with Extra Load (XL) reinforcement for more stable braking and models capable of exceeding 330 km/h.

A Specialized Range for Each Business Segment

As distributors, we understand that each customer has a different operational needs. The Accelera range available at Tiresur covers all market segments:

Passenger Cars and High Performance (UHP)

For the passenger car segment, high-performance solutions such as the Accelera PHI R and the Accelera PHI-2 stand out. The latter is a benchmark in the tuning and technical modifications sector for its ultra-precise handling.

Logistics and Vans: Profitability per Kilometer

The freight professional requires durability. The Accelera Ultra 3 model is Designed specifically to maximize profitability in the van segment.

SUVs and 4x4s: Versatility on Demanding Terrain

• Balanced Use: Accelera IOTA ST68.
• Pure Off-road: The Accelera MT-01 and Omikron A/T models offer maximum traction in the most challenging conditions, ideal for fleets operating off-road.

Competition: From the Track to the Street

The 651 model Sport directly transfers competition technology to the commercial catalog, offering a niche tire with high demand in the sport segment. Tiresur: Your Strategic Distribution Partner. Based in Granada with an international presence in Portugal, Brazil, and Panama, Tiresur manages a stock of over 1,200,000 tires. Our logistics infrastructure ensures that Accelera's cutting-edge technology reaches your workshop with maximum efficiency. Note for the professional: DeltaX's digital precision is not just a technical improvement; It is a guarantee of safety and performance that strengthens the confidence of your end customer and improves your operating margins.

Panama, the chosen destination for the Center's Auto 2025 Incentive Trip

At Tiresur, from November 8th to 15th, we celebrated a new edition of the traditional Center's Auto Associates Trip, a loyalty action that we have been developing in the company for more than a decade and which is consolidating itself as one of the great annual events of our network. This time, the chosen destination was Panama, a country where Tiresur also has an international presence. More than 100 people from our Center's Auto network of workshops participated in this edition, enjoying a week full of activities, camaraderie, and training. The trip is designed to recognize the commitment of those workshops that have achieved the purchasing targets set within the annual program. A trip that reinforces the value of belonging to Center's Auto. The Center's Auto network continues to stand out for its value proposition: preferential commercial conditions, exclusive promotions, ongoing training, corporate activities, and strong support from Tiresur as a distributor. This incentive trip serves not only as a reward, but also as a space to strengthen the relationship between the workshops and enhance joint development. The agenda included cultural excursions, a white party, a gala dinner, and a strategic meeting where the main lines of the strategy for 2026 were presented. This meeting allowed for sharing progress, reinforcing the network vision, and continuing to build a collaborative model focused on continuous improvement. Commitment, community, and growth. During the institutional meeting, Paco García, International General Manager of Tiresur, highlighted the importance of the meeting: "This trip is a way to thank our associates for their commitment and publicly recognize their efforts." Center's Auto is a strong, cohesive, and growing network, and our purpose is to continue supporting workshops with close collaboration and value propositions.

With more than 10 years of history, Center's Auto has established itself as an ecosystem of workshops committed to quality, innovation, and trust in Tiresur as a strategic partner. Actions like this trip reinforce the network's unity and its results-oriented approach.

Tiresur, a leading international distributor

Tiresur is one of the main tire distributors in the Iberian Peninsula, with a presence in Spain, Portugal, Brazil, and Panama. Its catalog includes Premium, Quality, and Budget brands, as well as exclusive distribution brands such as Giti, GT Radial, Triangle, and Ovation. With a stock of over 650,000 tires, the company offers solutions tailored to passenger cars, 4x4s/SUVs, vans, trucks, industrial vehicles, and agricultural equipment.

Giti, MINI and Ilbira Motor drive innovation in Granada with the new GitiSynergyH2

Granada hosted the event “Giti & MINI: Innovation in motion”, a day that brought together customers and specialized media to discover firsthand the GitiSynergyH2, the original equipment tire for MINI. The event, organized by Giti, MINI and Ilbira Motor with the support of Tiresur as the official distributor of Giti Tire in the Iberian Peninsula, is positioned as one of the most important events of the year in innovation and driving experience.

A meeting that unites technology, electric mobility and real experience

The event was held at the Ilbira Motor facilities and brought together more than thirty attendees. The MINI electric range equipped with GitiSynergyH2 was the star of the dynamic tests, allowing the tire's performance to be evaluated under real-world conditions. This combination of electric vehicles, next-generation tires, and an agenda focused on practical experience reinforced the main message of the event: innovation applied to the driver's daily life.

Strategic collaboration between leading brands

The day included presentations from key representatives of Tiresur, Giti Tire, and Ilbira Motor, highlighting the importance of collaboration as a driver of growth in the sector:

• Luis Bullejos, marketing director of Tiresur, emphasized The company's commitment to generating value through memorable experiences with its partners.
• Stefan Brohs, Marketing Director Europe at Giti Tire, focused on the quality and innovation that being an original equipment supplier for MINI represents.
• Víctor Cuesta, Sales Manager at MINI Ilbira Motor, reinforced the dealership's role in bringing real mobility and performance solutions to the public.

A complete experience for attendees

In addition to the test drives and the official presentation, the day included a networking space that facilitated the exchange of ideas between brands, customers, and media. As a closing event, a raffle was held with prizes awarded One of the participants won a weekend experience aboard a MINI.

Tiresur, a key driver in tire distribution on the Iberian Peninsula

With this event, Tiresur reaffirms its role as a leading distributor in Spain and Portugal, offering a catalog of more than 1,200,000 tires. Our presence in Europe and Latin America reinforces a strategy based on service, innovation, and availability.

Tiresur, an international multi-brand tire distributor with a presence in Europe and Latin America, has reached a significant distribution agreement with JK Tyre & Industries Ltd., one of India's leading tire manufacturers. This agreement makes Tiresur the exclusive distributor of JK Tyre in Spain and Portugal, strengthening its position as a benchmark in the tire distribution sector on the Iberian Peninsula.

Exclusive distribution of JK Tyre in Spain and Portugal

Starting in the first months of 2026, Tiresur will assume The official distribution of JK Tyre tires on its B2B platforms in both Spain and Portugal. The agreement covers the marketing of passenger car tires (PCR) in both countries, and also truck tires (TBR) in Portugal. With this strategic alliance, Tiresur strengthens its portfolio with an internationally recognized brand, present in more than 100 countries and with a solid reputation for innovation, quality, and technology. For its part, JK Tyre finds in Tiresur a strategic partner with a broad commercial, logistics, and service network, which will boost its expansion in the Iberian market.

An alliance for growth

“This agreement represents another step in our expansion and diversification strategy, betting on brands with a vision for the future and high growth potential in our markets,” said Paco García, International Director of Tiresur.

JK Tyre emphasized that the alliance with Tiresur “will allow "To consolidate our presence in the Iberian Peninsula with a partner that shares our values of commitment, service, and excellence."

With this agreement, Tiresur takes another step in its international growth and expansion strategy, reinforcing its commitment to innovation, excellence, and customer service.

At Tiresur, we are consolidating our leadership in tire distribution with the boost from its Burgos warehouse

At Tiresur, we continue to strengthen our position as the leader in tire distribution in Spain and Portugal, and a large part of this success is due to the excellent performance of our warehouse in Burgos.

Opened just over a year ago, this logistics center has become a strategic piece within our distribution network, allowing us to reduce delivery times, optimize stock management and increase our service capacity in the north of the country. Thanks to this infrastructure, we have achieved sustained growth in key markets, expanding our client portfolio and strengthening our presence in regions such as Castilla y León, the Basque Country, Cantabria, Asturias, Galicia, La Rioja and Navarra.

As Paco García, International Director of Tiresur, highlights:

“Our commitment to service excellence remains our priority and this new logistics point has allowed us to strengthen our distribution network, guaranteeing speed, availability and quality for the entire northern part of the country”.

With a global stock of more than 1,200,000 tires and a catalog that ranges from Premium brands to Quality and Budget options —with Exclusive models such as Giti, GT Radial, Triangle and Ovation—, at Tiresur we continue to focus on innovation and continuous improvement.

The Burgos warehouse is a clear example of how we work every day to remain a leader in the sector, offering our customers a fast, efficient service tailored to their needs.