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Tiresur, a leading tire distributor in the Iberian Peninsula and exclusive distributor of the Giti brand in our market, presents the new GSR237EVO and GDR675EVO truck tire models, equipped with RFID technology and designed to offer superior performance in efficiency, safety and durability.

GSR237EVO, maximum performance and safety on the road

The GSR237EVO is Giti's newest combi road tire for highways and regional applications and is available in sizes 355/50R22.5 and 315/70R22.5. Its advanced design translates into greater driving efficiency and safety, which also means higher mileage.

• Optimized traction thanks to deep transverse grooves that improve grip on snow and ice, with 3PMSF approval for reliable winter performance.
• Energy efficiency and safety:
• Class B for rolling resistance, reducing fuel consumption and CO2 emissions.
• Class B for wet grip, ensuring excellent performance in adverse conditions.
• Class A for noise level, ensuring a quieter and more comfortable ride.
• Reinforced shoulders that provide controlled wear and excellent road stability.

GDR675EVO: evolution in efficiency and robustness

The GDR675EVO comes in size 315/70R22.5 and is Giti's new all-wheel drive model that redefines efficiency with lower rolling resistance and higher mileage.

Designed to compete among the best in its segment, it stands out for:

• Optimized fuel consumption thanks to EVO technology, a feature that has improved rolling resistance, moving from class D to class C, thus achieving lower fuel consumption.
• Greater durability thanks to an optimized wear pattern that improves the tire's useful life tire.
• Driving comfort thanks to the A noise rating, ensuring quieter operation.
• Improved robustness thanks to greater retreadability and structural strength that maximizes investment.

With these recent additions to its product portfolio, Tiresur reaffirms its commitment to providing high-level solutions for professional transport and continues to lead the tire distribution market by offering tires that combine cutting-edge technology, safety, and sustainability.

Tiresur, a national leader in tire distribution, is launching an ambitious loyalty campaign aimed at tire shops and general mechanics. The promotion, which began in March and will run until April 20, plans to distribute more than €500,000 in prizes to professionals who make their purchases through the distributor's online sales platform.

“We want to continue being close to our customers, supporting them with actions that positively impact their business. This campaign is a thank you for the trust placed in us, as well as as a way to continue strengthening our business relationship," say Tiresur.

This action is part of the digitalization, loyalty and value proposition strategy that the company has been developing, thus consolidating its position as a strategic partner for workshops, with an offer based on a large stock, immediate availability, personalized attention and competitive advantages.

Interested professional workshops can still benefit from this promotion by making their purchases before April 20 through Tiresur's B2B.

Tiresur, the undisputed leader in tire distribution on the Iberian Peninsula, presents its new corporate website, designed to offer an optimized user experience aligned with its customers' needs. With a modern, intuitive and accessible design, the new platform allows for faster access to its extensive catalogue of products and services.

An improved digital experience

With the aim of facilitating navigation and improving interaction with its customers, Tiresur has opted for an interface that stands out for:

• Intuitive and accessible design: a simplified structure that allows you to quickly find information on products and services, adapting to the latest trends in usability and user experience.
• Wide availability of brands and models: with more than one million tyres in stock, the website offers an efficient search for brands and models, covering the passenger car, SUV/4x4, van, truck, commercial vehicle, agricultural machinery and motorcycle segments, bringing the dealer's extensive product catalogue closer to the customer.

Commitment to innovation and the customer

The new Tiresur website is not only a reflection of the company's commitment to digitalisation, but also a key tool for improving the user experience. "Our priority is to offer a fast and efficient service and this digital makeover allows us to live up to our customers' expectations," the company highlights. With the launch of this website, Tiresur reaffirms its commitment to continuous improvement and adaptation to market needs. The new tool is complemented by personalized attention and comprehensive support from the more than 20 professionals on the sales team who are available to offer specialized advice, as well as a contact center department that guarantees agile and efficient service.

Closer to the workshops and better service

With the latest developments carried out by the distributor, such as the opening of its latest logistics center located in Burgos, the integration of Artificial Intelligence through its new virtual agent "Gala" for tire searches, the renewal of its website and improvements in the delivery service, Tiresur is increasingly closer to its customers, leading from a position of proximity and reliability.

Tiresur invites you to visit its new website tiresur.com and discover all the latest news.

Giti Tire continues to make a difference in the tire industry with its strong commitment to sustainability. The company has been awarded the prestigious Platinum Award in the EcoVadis 2025 assessment, achieving an outstanding score of 85 and placing itself in the select 1% of the highest-rated companies in the sector. In addition, it has obtained a B rating in Climate and Sustainability from the Carbon Disclosure Project (CDP), consolidating its leadership in responsible and sustainable practices.

With these achievements, Giti joins the group of world-leading manufacturers, such as Michelin and Bridgestone, who have made sustainability a key pillar of their strategy. The company thus demonstrates that it is committed to achieving sustainable tires and to ensuring that they meet the highest standards of sustainability. their ability to compete at the highest level in an increasingly demanding and environmentally conscious market.

More than awards, a commitment to the future

"These awards are valuable confirmation that our efforts are going in the right direction. However, we will not stop here," said Chris Bloor, Executive Director of Sales and Marketing at Giti Tire. “Driven by our commitment to future generations, we will continue to improve processes and products to ensure a greener future for the tire industry and global mobility."

Over the years, Giti has built its reputation not only for its performance in motor racing, but also through its collaboration with major automobile manufacturers. This comprehensive approach has allowed the company to position itself as a benchmark in quality and sustainable innovation.

Leadership in sustainability and transparency

Giti's commitment to sustainability materialized with its first filing with the CDP in 2023. Since then, it has integrated environmental policies throughout its structure, driven by the Sustainability Director, Dr. Pang Chong Hau. The company is committed to continuous training and the creation of internal strategies that promote transparency and environmental responsibility, actively involving employees, suppliers and customers in initiatives to protect the environment and social development.

"Giti adopts a 3P approach, which not only prioritizes economic growth, but also environmental health and social progress," said Dr. Pang. "We will continue to promote awareness and meaningful environmental action, collaborating with our partners and placing sustainability at the heart of all our decisions."

Compliance with European regulations: a step forward in the industry

Giti is also at the forefront of compliance with the European Union Deforestation Regulation (EUDR), ensuring that its raw materials come from responsible and sustainable sources. Despite delays in implementing the regulation, the company has already established control mechanisms to ensure that its suppliers comply with the highest environmental standards, thus contributing to the reduction of the ecological impact throughout the supply chain.

"Our achievements have not been the result of chance or individual efforts," said François Petiot, Director of the Giti International Quality Control Center. "Three key factors have been instrumental in our success: a strong commitment to sustainability by our management, an action-oriented corporate culture, and rigorous policies that ensure regulatory compliance and efficiency."

As a testament to its leadership, Giti has now achieved 100% EUDR compliance for its rubber supply, ensuring that all its raw materials come from suppliers that adhere to strict environmental criteria.

With these milestones, Giti Group is positioning itself as a benchmark in the tire industry, proving that innovation and sustainability can go hand in hand to build a better future for the planet and global mobility.

During the XIV Convention of its network of associated workshops Center's Auto, held last weekend in Cordoba and organized by Tiresur, “GALA” was presented for the first time, the new virtual agent of Tiresur designed to help all customers find in a faster, more intuitive and natural way all the information related to the specific tires they need.

Although it is currently in development and the beta version will be presented shortly, GALA represents a great advance in terms of digitalization, offering an agile, precise and accessible solution that will facilitate the daily management of workshops. Thanks to its advanced technology, through the use of Artificial Intelligence, the virtual assistant will be able to perform optimized searches in real time, suggest personalized alternatives and provide detailed information on product availability, features and cost.

“Innovation is one of the pillars of our strategy for 2025 and GALA is a clear example of this”, they say from Tiresur. “GALA will join the team, increasing it, since we want to provide our clients with tools that improve the efficiency of their time and allow them to further optimize their shopping experience”. The introduction of this virtual agent, which uses natural language and is capable of performing complex searches to offer the best solutions, is another step towards the transformation and personalization of the service.

With the introduction of Artificial Intelligence in its processes, Tiresur reaffirms, once again, its commitment to transformation, offering advanced technological solutions to facilitate access to information for all its customers.