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More fleet, more deliveries and better service. This is one of the clear objectives of Tiresur as a large tire distributor. And to achieve this, it is In recent years, it has been developing an ambitious logistics, service and supply policy. Because the company understands that its 10 warehouses and the stock of more than 500,000 tires it has must be accompanied by continuous improvement in service and the number of daily deliveries.

A clear example of this is the tire distribution that Tiresur offers in Catalonia, where the double daily distribution already reaches 99% of the populations of this region. Added to this improvement in service is the expansion of the stock capacity that Tiresur has in its warehouse in Barcelona, increasing said stock by more than 10,000 tires. At the same time, important agreements have been closed with the best transport companies, so that Catalonia adds the availability of the Madrid logistics center to its warehouse stock. , being able to have the tires from the capital placed in the customer's workshop before 2:00 p.m. the day following the order.

But it is not only agreements with large transport companies that have been optimized. Tiresur has internalized a large part of its logistics management, forming an important fleet that already has 20 vans and 4 trailers for its own delivery.

< p>In short, this solid logistical framework has enabled Tiresur to carry out up to 4 daily deliveries in a large part of the national territory, as well as how to deliver close to 8,000 tires per day, achieving not only greater quality and control of the service, but also immediacy and total adaptability to the customer's needs that few distributors can offer. p>

With 10 warehouses distributed throughout Spain (4), Portugal (1) and Brazil (5), and a stock that exceeds 500,000 tires, Tiresur continues its expansive logistics and supply policy, making very important investments in fixed assets, always with the objective of offering a service of the highest quality to its workshops, both in terms of delivery and stock.

Their latest major project is the new logistics center in Portugal, whose works are already very advanced. It is expected They will finish the first phase during the next month of April, which would facilitate the operation of the warehouse starting in the month of May of this same year. year.

This first phase has more than 5,000 m² of warehouse and 600 m² of offices. This vast space will go away expanding in a modular way in the next undertakings of the project, reaching an expansion of 2,500 additional m², which would provide the facilities with a total of more than 8,000 m².

This new warehouse is Strategically located in a privileged location, at the entrance to the Portuguese capital and next to the main highways A1 and A9 CREL, an important communications hub in the country.

With this building, whose height exceeds 12 m., Tiresur aims to double its current stock capacity in the neighboring country, thus reinforcing its multi-brand and multi-product offer – PCR, TBR, OTR and agro-.

Click here  to see the evolution of the warehouse construction.

When we have already completed one year of the aggressive confinement to which we were forced by the pandemic crisis, and after a long period full of difficulties for the workshops, Tiresur has decided to go further ; in its continuous support to the clientlaunching a series of actions during the month of March that will involve a direct money injection of more than €250,000. 

And after more than a year of vicissitudes, efforts, adaptations, reinventions... the fatigue and fatigue of business demands more aggressive measures than traditional promotional campaigns. Workshops need firm and determined support to help them overcome the instability and uncertainty they have to face every day.

For this reason, during the month of March, Tiresur will activate acampaign that will provide to the workshopwhat you need most right now, direct money for your purchases to support the recovery of your business. A great effort for this leading distributor and a challenge that will materialize soon. inan injection of more than €250,000 in just one month!

In the words of Paco García, Director General of Tiresur Spain: “With this action we seek to give the workshops the definitive push they need after the difficult months that the pandemic crisis has weighed on their businesses.&rdquo . A campaign that will undoubtedly help them to anticipate the holiday season, anticipating that this year's Easter campaign will not meet its expectations either. the canons of normality of exercises prior to the pandemic.

2020 has been a year not without problems. The pandemic crisis has complicated our homes, our relationships… and our companies.

The tire replacement sector has had to face workshop closures, activity limitations, mobility restrictions, excess stock at first and later. supply problems; a constant roller coaster of environmental changes that has caused, and continues to cause, problems in the management and survival of more than one company.

However, and despite The inevitable decrease in billing volume that this situation has caused, at Grupo AM Tiresur we are proud of the great effort we have made to optimize our processes, reinventing ourselves, looking for alternative solutions and rowing all together in the same address. We have not stopped fighting, we have not let ourselves be carried away by the trend and we have finally managed to close the year 2020 with an EBITDA that exceeds 6.5 million euros, which represents strong growth compared to 2019. Quite a success in the case of an exercise as complicated as the one we have experienced. And this is nothing more than another manifestation of the strength, reliability and solidity of a group like Tiresur.

From the company we want to convey a message of hope to the sector and citizens. ;a in general, because in the face of unexpected vicissitudes, the ability to adapt to the environment and achieve flexibility in structures is the key to success in many cases.

With this spirit we face the new challenge that 2021 puts before us, a year that will not allow It will require us to let our guard down, but rather on the contrary, it will demand That we are able to anticipate events and maneuver accordingly with agility and determination. Difficult years leave no room for doubt, trial and error, but force us to demonstrate our experience and professionalism more than ever, knowing that we will find many obstacles to avoid along the way. In this sense, and although the pandemic has inevitably delayed some of the projects necessary to continue the path of growth, it will be 2021 will be the year of their launch, which also entails the need for reinforcements to be able to undertake them with the best guarantees of success.

The Tiresur range continues to grow and incorporate new models and measures that cover all the needs demanded by workshops. With the arrival of the winter season, this demand has experienced a marked growth in the case of 4-season tires, which have proven to provide an excellent response to winter conditions of low temperatures, rain, ice and even snow, without detriment to performance in summer weather conditions.

For this reason, Tiresur has placed special emphasis on expanding its 4-season range of its star distribution brands ;exclusively, Triangle and GT Radial, completing it with a competitive portfolio of pneumatics ;specific winter tires developed by the brand Ovation, also ;n exclusive distribution and available for the entire PCR family (passenger, SUV and commercial vehicles).

The SeasonX TA01 tire from Triangle has been one of the recent launches of this important manufacturer, versioning its 4-season model for both tourism and SUV (tires 14-19, series 35-70). With the most advanced technology, the SeasonX TA01 has been designed with silane polymers, as a sign of the company's commitment to sustainability and the use of renewable raw materials.

Showing excellent performance throughout the year, it also has the M+S categorization (mud and snow) and the 3-peak mountain (3PMSF, maximum grip in snow) , providing optimal traction on wet and snowy roads, and efficiently evacuating both water and sleet thanks to the design of its wide, directional and V-shaped grooves.

Under the guarantee ;a GT Radial, Tiresur also exclusively offers the 4 Seasons tire , both in the passenger and van ranges, with the new Maxmiller Allseason.

The 4 Seasons tire is Made for year-round driving, ensuring optimal grip in the snow, safe driving on wet and cold roads and consistent performance on hot summer days. Available in 14’’ rims. to 17’’ and 45-65 series.

Its new silica compound offers long mileage, while its grooves and sipes provide short braking distances and excellent grip on ice and snow.

For its part, the Maxmiller Allseason also includes the M+S and 3PMSF marking. Available in rims 15’’-16’’ and series 65-75, represents the new generation of 4-season tires for vans, offering great resistance and durability.

But if what the workshop wants to offer its customers are tires purely winter at a very competitive price, the Ovation range for tourism, SUV and van is the best option.

With high technological development and 3PMSF categorization for all models,Ovation has the W-586 for tourism and the W-686 for tourism and SUVs. WV-06, WV-03 are their options for winter tires on commercial vehicles, and WV-186 their version. n specific for SUV, with 15 ‘’ at 18’’.

Tiresur, Center's Auto and Grupo AM (group to which both companies belong), have wanted tolaunch a message of hope during these Christmas holidays,< /strong> aimed at both the sector and society in general, under the slogan “#PorUnaNavidadConSonrisas”. They have done this through the creation and dissemination of a video that summarizes what this difficult year has meant for everyone, but also opening a door to hope and optimism.

Tiresur takes stock of a particularly complex 2020, which has forced us all to make changes both personally and professionally, changes that we would not have imagined being What we are able to do, and which we are also overcoming with no small effort.

Limitations to coexistence, teleworking, ERTE…have put us to the test, but we have managed to save the year with success, despite all the barriers encountered on this long path.

2021 will not be here. free of difficulties. The rise in production costs and manufacturers' prices will lead to possible losses of competitiveness. The problems of merchandise availability derived from production stoppages and the very high freight costs will not help either, in addition to the consequences of the current economic crisis.

< p>But all this uncertainty must give way to hope that a better year awaits us than the one we have already overcome. Tiresur's commitment to its clients will be even greaterif possible, all united by the difficult situation. In the same way that society in general has also learned great lessons, such as that united we are stronger.

For this reason, Tiresur, Center's Auto and Grupo AM want to transmit a message of unity ;n, hope and optimism. We have overcome something complicated, and we have done it together. Therefore, with the same unity and teamwork, we will be able to overcome what next year brings us. And in this sense, the experience acquired is an asset in our favor.

Let's all live a Christmas with Smiles, because 2021 we are sure that it will be a great year. much better than 2020.

 

SEE VIDEO FOR A CHRISTMAS WITH SMILES IN:

https://www.youtube.com/watch?v=3HFpCG-iv0Y