News

9 July, 2021

The new UHP Sportactive 2 tire from GT Radial has completed its first month of sale in the Spanish market and is available in the Tiresur warehouses.

This new tire, in just over a month of sale, has responded perfectly to the expectations generated in its presentation, which has translated into a spectacular reception by the workshops that have already decided on this option.

This new model, adds to the previous launch of the FE2 and FE2/SUV, thus increasing the new range of latest generation UHP tires from GT Radial and which will continue receiving news in 2021.

The SportActive 2, evolution of the best-selling model of the GT Radial UHP Sportactive brand, offers considerable improvements over its predecessor, such as the improved braking distance< /strong>, better handling on dry surfaces and longer tire life. In addition, it has been designed to meet the needs of the most demanding drivers:

Among its main characteristics, the following stand out:

- Wet label A.

- Rigid shoulders for precise steering and immediate response.

- New innovative tread compound for extremely short braking distances.

- Strong center section for high speed stability and dry braking.

- Micro blades that provide a suction effect for a better grip.

- 3 wide grooves and an additional groove in the outer section for exceptional water drainage (5 grooves for sections > 265 mm).

- Low noise level and smooth driving.

 

The new SportActive 2 model GT Radial is available in these sizes, although they will be progressively expanded to the entire high-performance segment in the near future:

4 June, 2021

2020 has been a year full of difficulties for workshops, and although the first half of 2021 has meant an improvement for their businesses, Tiresur sees this summer season as the great opportunity to definitively boost workshop activity and resume the long-awaited normality.

For this reason, this year the tire distributor wanted to take another step in its desire to offer competitive tools to the workshop, launching its traditional < strong>summer campaign in a different way and under the motto “This year you choose. On this occasion it is the workshop itself who chooses what to use. Regalos prefers to organize its summer promotion to encourage sales and give its customers added value with the purchase and installation of its tires.

Tiresur has made available to its clients more than 50 attractive gifts, ranging from beach items to electronic products, fuel and El Corte Ingls cards, special Apple< area /strong> and a new mobility section, where the workshop can get hoverboards, electric scooters… And even a 125 cc scooter!

How to get it? Very easily. All purchases of passenger, 4x4/SUV and van tires from Tiresur's star brands (GT Radial, Triangle and Ovation) add points that the workshop can redeem. Exchange for those gifts that are most attractive to you to set up your own summer promotion. You will be able to You will do it easily and comfortably from the B2B platform that has been created specifically for this campaign, being aware daily of the points earned and consumed, the gifts requested, and the expected date for receipt. of the material in his workshop.

The campaign will continue active for two full months, June and July, thus covering the key period of the summer season, so that the workshop can extend its promotion throughout the summer and thus take advantage of the opportunity. the pull of the holidays.

26 May, 2021

The latest generation of UHP tires from GT Radial now it is in the Tiresur warehouses. This is the new FE2 and its FE2/SUV version.

The new cover is covered. having a spectacular reception, and not only because of its launch promotion, where Tiresur gives away with the purchase of these tires an excellent sunshade for the car.

The FE2 it is being very well valued because it is a performance tire comparable to the premium level, developed for demanding drivers and with very considerable improvements regarding its predecessor, the Champiro FE1 model, highlighting especially its short braking distances and its supremacy in grip on wet surfaces, where it has the A rating of the European label:

From In summary, main features are:

- New innovative tread compound for extremely short braking distances. Wet label A.

- Great riding comfort and precise handling.

- Improved rolling resistance to reduce emissions and < strong>save fuel.

- 4 wide slots for exceptional water drainage (3 slots for sections <195)

- Improves the tire profile with optimal pressure distribution. Excellent mileage and uniform wear.

The new GT Radial model is offered in a wide range of sizes, although They will be progressively enlarged.

20 May, 2021

2021 is a year of great challenges for the Center's Auto family. Under the motto “More Network Than Ever”, this important network of workshops has started the exercise with force, with the aim of adding and uniting efforts to optimize the business of each workshop, and leave behind the difficulties and uncertainties that the Covid-19 crisis brought with it.

The complicated situation that the pandemic has caused in our days has only done provoke a greater feeling of group belonging and an increasing search for teamwork. Adversity has shown that those workshops that work alone, without the support of a solid and committed leader, have much more difficulty facing possible adverse situations such as the one we experienced last year and the It will still take us a while to fully recover.

Because in adverse environments, choosing a team is choosing intelligently. It means having the guarantee of a solvent distributor that supports you with special promotions, marketing and communication actions for your workshop, training and expert advice, a purchasing center, the best exclusive distribution brands, incentive trips, loyalty programs and gift catalogues, special conditions, renting agreements and with large stores to offer new business opportunities…

There are already more than 140 workshops that have trusted in the network Center’s Auto joining this great family. The last 10 associates who have joined the 2021 project have been:

Pneumatics Alsán (Madrid), Punto Rueda (Huelva), David González (Cáceres), Taller Marja-Garsán (Ciudad Real), Tires and Services Roquetas (Almería), Tires Llanos de Albacete (Albacete), Automotores de Getafe a> (Madrid), Antonio J. Casas Marín (Córdoba) , Expert Villaverde Tires (Madrid), Luiscar Tires (Cáceres).

To all of them , welcome and thank you for belonging to the Center's Auto family!

MORE NETWORK THAN EVER.

29 April, 2021

The growth of the international aspect of Tiresur and its commitment to creating business beyond of our borders, requires an organizational change within the company's new business model.

Thus, under a focus on business globalization and homogenization of structures in the divisions nationals, the figure of Paco García as General Director of Spain goes to a higher dimension, becoming International Director of Tiresur, with the aim of developing the company's entire strategy in its most global aspect.

Paco thus abandons his successful career in national general management, with a background and experience that has provided him with the necessary tools to face an even greater challenge, leading this distribution giant in its most international dimension. .

As a result of this reorganization, and always under the prism of excellence, professionalism and quality of the human team, the hallmark of the house, Tiresur has just incorporated Juan Tomás Conde as Country Manager Spain to lead the national project under a clear customer focus.

Juan Tomás is a great professional who has extensive experience of more than 20 years in the world of tires. He has developed his career as Head of Sales at SASAM for 14 years, joining in 2015 as Head of Tire Sales at the company VEMARE.

Convinced of the importance of attention client and fan of teamwork under the premises of analysis, planning, control and monitoring, J.T. Conde advocates the generation of trust in all actors in the chain as an essential objective, whether external customers, internal customers or suppliers, with customer satisfaction being its central axis.

Thus ; He expresses this in his recent statement: “I thank Paco García for the opportunity to be part of Tiresur, a leader in tire distribution in Spain, Portugal and Brazil. For me It is a new challenge, both personal and professional, and I come to contribute my experience to consolidate and increase the development of the company. An exciting project that began with the clear objective of taking care of the client, meeting their needs and demands, and always offering them the best option, seeking their maximum satisfaction with the company. Because if a customer thinks about tires, we want them to think about Tiresur, service and trust."

For his part, Paco García also dedicated a few words to the recent change in the company's structure: “The new expansion of the warehouse in Granada, the opening of the new logistics center in Lisbon and the incorporation of the figure of the Country Manager Spain, homogenizes the national structures of the countries where Tiresur has its headquarters and, by extension, n, its processes, tools and business lines, preparing us for the projects that are in the development phase. With the incorporation of Juan Tomás to the Spain division, he joins the magnificent team formed by Armando Lima in Portugal, Joelma Vieira in Brazil and Eloy Valencia in Panama, laying the foundations for the next step in “The development of our company that necessarily involves a greater vision and international presence”

21 April, 2021

Only three years after the inauguration of the modern and avant-garde Tiresur logistics center in Madrid (Getafe), and about to finish the works on the new warehouse in Portugal, the tire distributor ;ticos continues on the path of its expansion and growth policy to increase the quality of service.

And Tiresur has just acquired the land adjacent to its Granada warehouse located in Atarfe, so that the facilities will exceed 10,000 m2, significantly expanding the storage capacity.

These facilities thus become in the largest tire warehouse in the Andalusian region, complemented by logistics centers strategically located in other vital points of our country, such as They are Barcelona, Madrid and Santiago. The Spanish centers, added to those in Brazil and Portugal, mean that Tiresur has a total of 10 warehouses.

In this way, the stock capacityof the distributor will exceed the 650,000 tires. And it is precisely this great magnitude of its warehouses, together with the active strategy focused on maximizing the number of daily deliveries and security in deliveries, which characterizes Tiresur's high-quality service. A company that grows and invests in fixed assets whatever the sign of the market trend, always under its motto Grow to improve, improve to grow.< /p>