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The GT Radial tire brand, distributed by Tiresur in Spain, has recently sponsored the Kitesurf World Cup tests held in Sylt, Germany.

Two of our partners Center&rsquo ;s Auto, the Autorecambios Mansilla and Barraganes Grupo workshops, were lucky in the draw held at the last Center's Auto Convention for the 25th Anniversary of Tiresur-GT Radial. The two workshops won a weekend for two people in the town of Sylt, one of the world centers of water sports and sailing, to be able to witness the Kitesurfing World Cup test, where GT Radial is an official sponsor .

The Center's Auto associates were accompanied by Tiresur staff and a large GT Radial team, including Stefan Brohs, marketing director for Europe. They were able to enjoy a hectic weekend on June 28, 29 and 30, experiencing first-hand and with VIP passes the spectacular nature of this water sport in a no less surprising enclave, the island of Sylt, one of the wonders of German geography, which they were able to get to know in depth with a guided tour.

The good reception of the group, other GT Radial distributors in Europe and the brand's own team, together with the enviable climate , the wonderful sunsets and the adrenaline of this high-level competition, made this weekend an unforgettable experience.

Video  summary: https://www.youtube.com/watch?v=gtrGBTKsz_U&feature=youtu. be

Tiresur has launched, from this week until next July 20, a fun photography contest associated with the thousands of gifts that are being offered. distributing with its summer campaign. More than 80,000 items are arriving at the workshops for their purchases of GT Radial, Triangle and Ovation tires to, from there, be distributed to end users in what is the sell out campaign. strongest of the year.

The contest, launched on Tiresur's social networks (Facebook, Instagram and Twitter) is open to the general public. In an easy and simple way, and through the platform available on Facebook, participants will be able to upload an original photo in which some of the items from the summer campaign appear (floats, mats and parasols of the promoted brands). To participate in this fun contest the only requirement is to have a Facebook account.

The key to winning? Upload an original, nice and fun photo, and share it to get more votes than the other participants. The prize? A card to make purchases on Amazon for an amount of €60.

Tiresur is confident that the contest will have the same success as the last edition.

The Center's Auto workshop network welcomes the 3 new members of this great family. These are PNEUMATICS LEON, in Valls (Tarragona), 600 RUEDAS, in Cubelles (Barcelona) and TALLER Y NEUMATICOS AIMAR, in Loja (Granada), which have already become part of the more than 150 Center's workshops distributed throughout the national territory and Portugal.

These three workshops have been able to realize the importance of having great support in their businesses: special conditions in the purchase of tires, specialized training and advice, exclusive promotions, exclusive B2B for network members, marketing tools, corporate image, advertising for the point of sale (POS), central purchasing of personalized products for the workshop, incentive program with tasting logo for gifts, trips…and much more.

And as the main guarantee, the peace of mind of knowing that behind all this we find a  solid and trustworthy distributor, with decades of experience, in which world-class brands, such as GT Radial, Ovation or Triangle, have placed their trust by granting the exclusive distribution of their tires. .

Because the market becomes increasingly competitive and complex, because it is increasingly necessary to adapt more quickly to the changing demands of the market, working with a winning team is the intelligent alternative to be more ;s competitive. If you can avoid facing the hard day every day alone… why not do it? Only the strong remain, and membership in a secure network such as Center's Auto guarantees improved profitability of the workshop and its survival when environmental conditions become tougher.

Tiresur's most anticipated campaign has just started. Like every year, the tire distributor launches a great promotion that is highly valued by all the workshops, who, aware of the great support it represents to increase their sales and the flow of customers, appreciate initiatives of this weight. and volume.

Aware of the importance of seasonality in our sector, Tiresur offers its clients a very important marketing tool with enough advance notice so that workshops have attractive merchandising of their brands. reference just before starting the summer campaign.

More than 80,000 top quality summer items - floats, mats and parasols - will flood the workshops of Spain, in gratitude for their purchases of GT Radial, Triangle and Ovation brand tires, flagship brands distributed by Tiresur in our country. In this way, to the excellent quality-price ratio offered by these brands, and the great profitability it represents for the workshop, is added a purchase incentive that serves as an added attraction for the summer season.

The promotion is supported by dissemination work on social networks and signage design as support so that the workshops can convey the promotion to their clients with POS visible in their establishments.

With this effort, one of Tiresur's largest investments of the year in terms of marketing actions, the distributor wants to take advantage of the holiday period to relaunch the sales of their clients by giving them all the support they need.

Growth, expansion, increase in stock, continuous improvement of customer service… These are some of the pillars of Tiresur's strategic policy, both within Spanish borders and within the framework of its international activity.  And it is precisely this business approach that has allowed the company to become one of the reference distributors.

Thus, given the increase in Tiresur's business volume in Brazil, the distributor has just inaugurated a new warehouse located in Espírito Santo, thus expanding its presence in one of the most important regions of Brazil, the Southeast Region, a strategic geographic axis for the supply of central and southern arc of the American continent.

Tiresur's commercial presence covers most of Latin America and the number of countries to which it exports continues to grow, breaking records of billing each year.  From here Therefore, it has been found necessary to have two new logistics centers that considerably expand Tiresur's stock capacity.

In this way, Tiresur now has a total of 9 warehouses, of which 4 They are located in Brazil (Salvador de Bahía, Fortaleza, Recife and Espírito Santo), 4 in Spain (Granada, Madrid, Barcelona and Santiago de Compostela) and one more in Portugal (Lisbon). The latter will soon be seen. It has been expanded by the construction of an important logistics center whose land has already been acquired, as we reported a few weeks ago.